Capital One TV ad highlights banks’ misguided thinking

Capital One TV ad highlights banks’ misguided thinking

Capital One TV ad Tom Dougherty, CEO – Stealing Share 14 January 2018 Capital One TV ad highlights banks’ misguided thinking You needn’t go any further to understand the poor state of banking today than watching the most recent Capital One TV ad. In it, a...
Progressive ad hilarious, without a point

Progressive ad hilarious, without a point

Progressive ad Tom Dougherty, CEO – Stealing Share 8 January 2018 Progressive ad hilarious, without a point Humor in advertising often serves as a way to be memorable. But there are also times when it completely overshadows the point of advertising at all. The...
Media brands facing a lack of importance

Media brands facing a lack of importance

Media brands Tom Dougherty, CEO – Stealing Share 17 December 2018 Media brands facing a lack of importance Media brands are coming a long way from arriving on your doorstep or mailbox. Because they had to. Or they’ll die.We’ve considered the plight of media...
Brand purpose is not what many think it is

Brand purpose is not what many think it is

Brand Purpose Tom Dougherty, CEO – Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a...
Burger King marketing butt of its own joke

Burger King marketing butt of its own joke

Burger King marketing Tom Dougherty, CEO – Stealing Share 5 December 2018 Burger King marketing butt of its own joke Burger King marketing has really gone off the rails. It’s giving away Whoppers for a penny if you order them within 600 feet of a McDonald’s,...
Does Krave Jerky mark a change in beef jerky?

Does Krave Jerky mark a change in beef jerky?

Krave Jerky Tom Dougherty, CEO – Stealing Share 4 December 2018 Does Krave Jerky mark a change in beef jerky? I’ve been fortunate enough (and I say that with the utmost level of sarcasm) to have tried a litany of diets. Most of them are fads, such the newly...
Liberty Mutual brand goes vanilla

Liberty Mutual brand goes vanilla

Liberty Mutual brand Tom Dougherty, CEO – Stealing Share 25 November 2018 Liberty Mutual brand goes vanilla The cost of clarity is the risk of offense. That’s a mantra we take pretty seriously at Stealing Share. And one the Liberty Mutual brand should consider...
The tragedy of the Hardees brand

The tragedy of the Hardees brand

Hardees brand Tom Dougherty, CEO – Stealing Share 19 November 2018 The tragedy of the Hardees brand What has happened to the Hardees brand? A few weeks ago, I wrote that the new ad from Carls Jr (Hardees western US partner) was simply an amusement for those at...
A company changes its name to RTW Retailwinds?

A company changes its name to RTW Retailwinds?

RTW Retailwinds Tom Dougherty, CEO – Stealing Share 14 November 2018 A company changes its name to RTW Retailwinds? The women’s apparel retailer, New York & Company, changes its name to RTW Retailwinds. And I think the new name sucks.Greg Scott, Chief...
Carls Jr brand only amuses itself

Carls Jr brand only amuses itself

Carls Jr brand Tom Dougherty, CEO – Stealing Share 8 November 2018 Carls Jr brand only amuses itself In the world of fast food, I’ve always been impressed with the Carls Jr brand (along with its East Coast counterpart, Hardees). It’s been a no apology, eat it...
Kia cars make strides, but not the Kia brand

Kia cars make strides, but not the Kia brand

Kia brand Tom Dougherty, CEO – Stealing Share 6 November 2018 Kia cars make strides, but not the Kia brand Several years ago, I titled a post with a proclamation: “Kia is taking the next step.” That was five years ago, and since, the Korean automotive...
Time magazine falters, NYT soars

Time magazine falters, NYT soars

Time magazine Tom Dougherty, CEO – Stealing Share 5 November 2018 Time magazine falters, NYT soars I’ve been a news hound all my life. So why did I choose not to renew my subscription to Time magazine, but keep my New York Times one? I ask this question in...