T-Mobile TV ad: Missing an opportunity

T-Mobile TV ad: Missing an opportunity

T-Mobile Super Bowl ad By Tom Dougherty 8 February 2021 T-Mobile TV ad: Missing an opportunity I wish I could say the publicist-driven T-Mobile not-quite Super Bowl ad deserves its social media popularity. But like all but one of this year’s Super Bowl ads, it ruined...
Telecom Branding – Growing market share

Telecom Branding – Growing market share

Telecom Branding - Growing market share   How to steal market share in telecom Telecom branding is difficult, especially when you need to grow market share. But how to accomplish it is interesting and telling in today’s competitive telecom branding climate. Let’s...
Mobile Advertising

Mobile Advertising

Mobile Marketing Advertising on Mobile Phones: Get Permission First Mobile Marketing This is an article written a while back that still has resonance despite acquisitions and mergers. Alltel is gone a a separate entity but the rules of permission still applies By Tom...
Rebranding Mobile Phones Carriers. The End User.

Rebranding Mobile Phones Carriers. The End User.

The Mobile Carriers Rebranding Mobile Phones Carriers. The End User. Rebranding Mobile Phone Carriers and the changing world This market study of Rebranding Mobile Phone Carriers is in the process of being updated. Still the lessons imparted here are still valuable...
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