Dilly Dilly! Well, not anymore after the second spot

Dilly Dilly! Well, not anymore after the second spot

Dilly Dilly! Tom Dougherty, CEO – Stealing Share 6 November 2017 Dilly Dilly! Well, not anymore after the second spot Dilly Dilly! Or when it comes to Bud Light’s new ad campaign, it’s dilly dilly dilly dilly dilly dilly. You know the spot. The first ad features...
AOL AIM ignored the entire competitive set

AOL AIM ignored the entire competitive set

AOL AIM Tom Dougherty, CEO – Stealing Share 9 October 2017 AOL AIM ignored the entire competitive set The news of AOL ending its AIM service comes as a shock to no one. Now, AOL can concentrate on…um. What exactly? The Huffington Post, which it owns?...
Climate Change

Climate Change

Deny Climate Change Tom Dougherty, CEO – Stealing Share 22 August 2016 Rethinking Climate Change Is everything in this world today political? Why is climate change a political issue? It is time that we realized that our political bent may very well blind all of...
Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
Cree LED lightbulbs have lost brand power

Cree LED lightbulbs have lost brand power

Cree’s Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...
Peyton Manning the pitchman has not retired

Peyton Manning the pitchman has not retired

Peyton Manning the pitchman has not retired Tom Dougherty, CEO – Stealing Share 1 August 2016 Peyton Manning the pitchman has not retired Football is about a month away, Peyton Manning is retired after winning the Super Bowl but he isn’t going anywhere. No, he’s...
Politically ignorant generation of sheep

Politically ignorant generation of sheep

Politically ignorant generation of sheep Tom Dougherty, CEO – Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...
The brand of Cam Newton

The brand of Cam Newton

The brand of Cam Newton Tom Dougherty, CEO – Stealing Share 3 February 2016 Cam demonstrates emotion. So get over it. The quarterback matchup in Super Bowl 50 is going to be fierce, with the old guard (Peyton Manning) facing the new one (Cam Newton) in a battle...
Jordan Spieth. Masters champion. Idol?

Jordan Spieth. Masters champion. Idol?

A people’s champion. A role model. High character combined with great talent. Someone for the next generation to look up to. A true breath of fresh air. Which Masters golf champion is being described here? Sounds like it’s the platitudes for 21-year-old Jordan Spieth....
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
The fallout from Rolling Stone

The fallout from Rolling Stone

The Fallout from Rolling Stone Tom Dougherty, CEO – Stealing Share 8 December 2014 Rolling Stone and the University of Virginia Can a publication that’s been around for 47 years be permanently harmed by one article? Can a movement be doubted because of the...