Branding nonprofits: Growing to give more.

Branding nonprofits: Growing to give more.

The Nonprofit Brands By Tom Dougherty Branding nonprofits: Growing to give Charitable giving is rising over the past couple of years with  2021 looking like a record-setting year. So why might it be important to invest in branding nonprofits? In fact, giving increased...
Marketing during crisis, such as the coronavirus

Marketing during crisis, such as the coronavirus

Guidelines for marketing during crisis like the coronavirus By Tom Dougherty Marketing During Crisis and The Human Model | Motivators | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Marketing during crisis....
Analyzing brand position for more opportunity

Analyzing brand position for more opportunity

Analyzing your brand By Tom Dougherty Analyzing brand position for more opportunity We developed a model for analyzing brand position. Having a model is essential. At Stealing Share, unlike other branding companies, we build brands to be persuasive. Call us right now,...
The SONY Brands. Like watching an accident happen.

The SONY Brands. Like watching an accident happen.

SONY Brands SONY BRANDS MARKET STUDY The SONY brands. Like watching an accident happen.   The SONY brands once made up the most powerful in consumer electronics. The free-fall from grace by this venerable brand has lessons for us all. It is a tale of importance and...
Biggest business challenges today

Biggest business challenges today

The Challenges to Business Today By Tom Dougherty Biggest business challenges today     The biggest business challenges, in thinking about the economic environment in which business takes place, is our static world-view, of a relatively still stage, peopled...
How do you influence prospective customers?

How do you influence prospective customers?

Influencing Prospects By Tom Dougherty How do you influence prospective customers? Do not be quick to blame your advertising agency or marketing department if your business is failing to grab market share. In reality, it is a safe bet that your problem is not in your...
B2B experts. Brand is all that is left.

B2B experts. Brand is all that is left.

B2B experts By Tom Dougherty B2B Experts. Brand is all that is left.  We are B2B experts in rebranding. Think about this— Like the rest of us, B-to-B does not live or function in a vacuum. We have all undoubtedly heard that we live in a world where we are constantly...
Business-to-Business Market Research: A Wide Open Opportunity

Business-to-Business Market Research: A Wide Open Opportunity

Business-to-business market research By Tom Dougherty Business-to-Business Market Research Is Special Business-to-business market research is often thought of as something completely different than consumer research. Developing and enhancing brands for companies whose...
Mature market strategy. The primer.

Mature market strategy. The primer.

Mature market strategy. The primer. By Tom Dougherty   How to steal share in a mature market Building a mature market strategy means you must first know that category building is the sole providence of the market leader. “If the marketing message of a challenger brand...
Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations By Tom Dougherty   Branding Vacation Destinations in Travel and Tourism   What is the answer? (Published in Advance Magazine) Branding vacation destinations is a science. As a result when the traveling consumer decides where to vacation...
The Marketing Answer. The Considered Set.

The Marketing Answer. The Considered Set.

The Considered Set The Marketing Answer. The Considered Set. Growing Market Share and the why you don’t have to spend more dollars When the ultimate goal is to steal the “all important market share,” is awareness all it is cracked up to be? What is the...
Aggressive marketing. Get back in the saddle.

Aggressive marketing. Get back in the saddle.

Aggressive Marketing Aggressive marketing. Get back in the saddle. While this article was written in the throes of 911, it is still a valuable dissertation on marketing and worth a read. Back To Business The tragic events of the last few years have left marketers...