Hospital marketing. New hospital rebranding

Hospital marketing. New hospital rebranding

Why hospital marketing must be rethought By Tom Dougherty See more posts in the following related categories: hospital branding Why hospital marketing must be rethought A long time ago, hospitals were bastions of solidity. They belonged, at least in public mindset, to...
How insurance marketing can steal market share

How insurance marketing can steal market share

Insurance marketing How insurance marketing can steal market share Insurance marketing presents a case study in aged thinking with the primary motivator remaining the unique selling proposition. Or the primary goal is simply awareness. Everywhere you look you see...
Bank preference. Why is marketing failing banking?

Bank preference. Why is marketing failing banking?

Bank marketing is not working By Tom Dougherty Bank preference. Why don’t banks create it? The world of banking has changed dramatically in the last 10 years. And the biggest change is not consolidation and mergers. It is in bank importance. That’s right. Banks...
Rebranding of Sabian

Rebranding of Sabian

The Rebranding of Sabian Rebranding of Sabian. The relaunch of a great brand. Sabian rebranding. Now, a new brand for musicians. If you don’t know Sabian, then you are not a drummer. If you don’t know Andy Zildjian… well, you’re simply not a lucky guy. I’m...
Beer Rebranding. Market Share Study.

Beer Rebranding. Market Share Study.

Beer Rebranding. Only way to win. MARKET STUDY BEER REBRANDING “Beer consumption is declining. Even craft beer is a victim of the no brand loyalty movement. Beer rebranding may be the only answer.” An in-depth market study on the beer rebranding and the...
Retail Market Study. Redefining the category.

Retail Market Study. Redefining the category.

Retail Market Brand Study. A Failing Market. Retail Market Study “The retail market is in the throes of monumental change. Those who change will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at retail...
Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? By Tom Dougherty   Corporate identity must agree with your brand Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly executed, it...
Recession. Navigating Downturns and Winning.

Recession. Navigating Downturns and Winning.

Navigating Economic Downturns By Tom Dougherty Recession. Navigating Downturns and Winning. Recession? One cannot turn on the business news, visit a web portal, or read a newspaper or magazine. Not without being reminded that the US is facing an economic downturn....
Cree LED lightbulbs have lost brand power

Cree LED lightbulbs have lost brand power

Cree's Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...
A case study in rebranding GlenGuard

A case study in rebranding GlenGuard

A case study in rebranding: GlenGuard Research returned a new idea Rebranding GlenGuard is a great example of the rebranding process. The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are...
Pharmaceutical Marketing Strategy

Pharmaceutical Marketing Strategy

Pharma Advertising By Tom Dougherty Pharmaceutical Marketing Strategy Pharmaceutical marketing strategy focuses on the mundane Those creating pharmaceutical marketing strategies are faced with two issues. Its players must report the potential side effects of their...
Medical device marketing and branding

Medical device marketing and branding

Medical device marketing and branding Medical device marketing: How to steal market share The medical device category is highly competitive and complicated for sure. But growing market share is a difficult task. It’s easier but by no means a given when you have a...