Bank preference. Why is marketing failing banking?

Bank preference. Why is marketing failing banking?

Bank marketing is not working By Tom Dougherty Bank preference. Why don’t banks create it? The world of banking has changed dramatically in the last 10 years. And the biggest change is not consolidation and mergers. It is in bank importance. That’s right. Banks...
Rebranding of Sabian

Rebranding of Sabian

The Rebranding of Sabian Rebranding of Sabian. The relaunch of a great brand. Sabian rebranding. Now, a new brand for musicians. If you don’t know Sabian, then you are not a drummer. If you don’t know Andy Zildjian… well, you’re simply not a lucky guy. I’m...
Elite Marketing Agency – About Us

Elite Marketing Agency – About Us

About STEALING SHARE IS AN ELITE BRAND AND MARKETING AGENCY, RESEARCH AND REBRANDING COMPANY THAT DOESN’T WASTE TIME. WHEN WE ARE DONE, YOUR COMPETITORS WILL FEAR YOU. WE WILL CHALLENGE EVERYTHING AND CHANGE ALL THE STUFF THAT IS IN YOUR WAY. MORE ; When a marketing...
Stealing Share Great Rebranding

Stealing Share Great Rebranding

STEAL THEIRS. CHANGE YOURS.  Surprise your competitors.THE rebranding agency that changesbrands across the globe to steal market share. MORE ; It's a proven process combined with experience and insight. Stealing Share has redefined rebranding. Our process combines...
Retail Market Study. Redefining the category.

Retail Market Study. Redefining the category.

Retail Market Brand Study. A Failing Market. Retail Market Study “The retail market is in the throes of monumental change. Those who change will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at retail...
Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? By Tom Dougherty   Corporate identity must agree with your brand Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly executed, it...
Recession. Navigating Downturns and Winning.

Recession. Navigating Downturns and Winning.

Navigating Economic Downturns By Tom Dougherty Recession. Navigating Downturns and Winning. Recession? One cannot turn on the business news, visit a web portal, or read a newspaper or magazine. Not without being reminded that the US is facing an economic downturn....
COVID-19 marketing enters a new phase: Disinfectant labeling

COVID-19 marketing enters a new phase: Disinfectant labeling

COVID-19 Marketing By Tom Dougherty COVID-19 marketing enters a new phase: Disinfectant labeling Lost in the think pieces (including my own) of COVID-19 marketing lies something few of us considered. The effect of the virus on product development. Consider the...
5 rules for creating a brand the better way

5 rules for creating a brand the better way

Creating a brand Creating a brand Creating a brand on product benefits and best business practices alone is a sure-fire way to waste time and money. You can’t build preference and steal market share through value propositions.  Every one of your competitors claims...
Trivantage Logistics

Trivantage Logistics

TriVantage Textile Distribution. Customers of TriVantage are awning and marine fabricators and installers who need their orders quickly and without complication. Stealing Share combined the utility of logistics with the feeling of expression to create a brand that...
Cree LED lightbulbs have lost brand power

Cree LED lightbulbs have lost brand power

Cree's Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...
A case study in rebranding GlenGuard

A case study in rebranding GlenGuard

A case study in rebranding: GlenGuard Research returned a new idea Rebranding GlenGuard is a great example of the rebranding process. The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are...