Sun-Tzu Marketing is the Art of Branding Strategy

Sun-Tzu Marketing is the Art of Branding Strategy

The Sun-Tzu as a Marketing Guru By Tom Dougherty Sun-Tzu Marketing is the Art of Branding Strategy Sun-Tzu Marketing Wisdom This is not the standard paper from Stealing Share. Rather, it is a quick look at some of the Sun-Tzu marketing wisdom that Stealing Share...
Rebranding of Victoria’s Secret

Rebranding of Victoria’s Secret

The rebranding of Victoria's Secret By Tom Dougherty What can we learn from the rebranding of Victoria’s Secret? I just finished an article on the rebranding of Victoria’s Secret in the New York Times. I wish them luck in the rebranding efforts. It was not that many...
Understanding Market Maturity

Understanding Market Maturity

Understanding Market Maturity By Tom Dougherty Understanding Market Maturity  Understanding Market Maturity. It May Be A Hidden Mature Market Think about market maturity. The TV set market would seem to be the last market to be described as immature. After all,...
BlackBerry Failed. Marketing lessons to be learned.

BlackBerry Failed. Marketing lessons to be learned.

The Failure of BlackBerry By Tom Dougherty BlackBerry Failed. Marketing lessons to be learned.   The world truly changed in 1999. We saw Europe introduce the Euro. Then, the tragedy at Columbine, the world was dealing with Kosovo and SpongeBob SquarePants...
Effective marketing: How to be noticed

Effective marketing: How to be noticed

Effective Marketing By Tom Dougherty Effective marketing: How to be noticed Mars, the maker of so many products it could go toe to toe with giant P&G, conducted a study that found marketers have about two seconds to grab someone’s attention. If that’s true, then...
Current bank market positioning advantages

Current bank market positioning advantages

Today's Bank Market By Tom Dougherty ​Grabbing Bank Market Share The bank market has changed It has been many years since small independent banks and thrifts dominated the bank market. Besides credit unions, the banking landscape has merged into a few mega-banks. It...
COVID-19 marketing enters a new phase: Disinfectant labeling

COVID-19 marketing enters a new phase: Disinfectant labeling

COVID-19 Marketing By Tom Dougherty COVID-19 marketing enters a new phase: Disinfectant labeling Lost in the think pieces (including my own) of COVID-19 marketing lies something few of us considered. The effect of the virus on product development. Consider the...
Marketing during COVID-19: A primer

Marketing during COVID-19: A primer

Marketing During COVID-19 By Tom Dougherty Marketing during COVID-19: A Primer So much is uncertain these days. And uncertainty often gives way to fear. That’s what many brands are feeling right now and why marketing during COVID-19 means, in part, overcoming that...
On second thought, the Noom diet drives you insane

On second thought, the Noom diet drives you insane

The Noom diet By Tom Dougherty On second thought, the Noom diet drives you insane About two months back, I was waxing poetic about the increasingly popular Noom diet. I was all ga-ga about the program and thought it different than all the other fad diets. So much so I...
Why does marketing success come so slowly?

Why does marketing success come so slowly?

Why does marketing success come so slowly? By Tom Dougherty   Why does marketing success come so slowly? Despite your best efforts, your marketing success moves in slow motion. Advertising seems less effective— even on the face of better targeting. Sure, a...
Stop eliminating the chief marketing officer

Stop eliminating the chief marketing officer

Chief Marketing Officer By Tom Dougherty Stop eliminating the chief marketing officer There’s a damaging trend developing in the marketing departments of major companies. The elimination of the chief marketing officer role. Johnson & Johnson represents just the...