Bank preference. Why is marketing failing banking?

Bank preference. Why is marketing failing banking?

Bank marketing is not working. Bank preference. Why don’t banks create it? The world of banking has changed dramatically in the last 10 years. And the biggest change is not consolidation and mergers. It is in bank importance. That’s right. Banks don’t seem as...
Fallon turns Tonight Show into a Samsung commercial

Fallon turns Tonight Show into a Samsung commercial

Jimmy Fallon Tom Dougherty, CEO – Stealing Share 27 March 2019 Fallon turns Tonight Show into a Samsung commercial On Monday, The Tonight Show Starring Jimmy Fallon became The Samsung Galaxy S10+ Show Starring Jimmy Fallon.I love how Jimmy says in the video that...
Rebranding of Sabian

Rebranding of Sabian

The Rebranding of Sabian Rebranding of Sabian. The relaunch of a great brand. Sabian rebranding. Now, a new brand for musicians. If you don’t know Sabian, then you are not a drummer. If you don’t know Andy Zildjian… well, you’re simply not a lucky guy. I’m...
Too much customer service is a real thing

Too much customer service is a real thing

Too much customer service Tom Dougherty, CEO – Stealing Share 21 June 2018 Too much customer service is a real thing I’ve said this before, but I gotta say it again. Too much customer service drives me bat-shit crazy. Not surprisingly, Best Buy kills me with...
Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands When repositioning brands makes sense Mergers and acquisitions demands repositioning brands to steal market share There are many reasons brand directors and marketing executives consider repositioning brands. Certainly, acquiring additional brands...
Brand relaunching. Reposition for relevance

Brand relaunching. Reposition for relevance

Brand Relaunching Considerations Brand relaunching. How to win. Brand relaunching is an important part in repositioning a brand. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster. Markets decide...
Beer Rebranding. Market Share Study.

Beer Rebranding. Market Share Study.

MARKET STUDY BEER REBRANDING Beer Rebranding. Only way to win. “Beer consumption is declining. Even craft beer is a victim of the no brand loyalty movement. Beer rebranding may be the only answer.” An in-depth market study on the beer rebranding and the...
Upgrading to an iPhone X? Don’t use AT&T

Upgrading to an iPhone X? Don’t use AT&T

iPhone X with AT&T Tom Dougherty, CEO – Stealing Share 15 February 2018 Upgrading to an iPhone X? Don’t use AT&T Upgrading to an iPhone X sports its share of problems. Especially when dealing with AT&T. Like many who upgraded, I paid a nominal...
Hmm…MSC Cruise Line. Think that works?

Hmm…MSC Cruise Line. Think that works?

The MSC Cruise Lines Tom Dougherty, CEO – Stealing Share 2 October 2017 MSC Cruise Lines MSC Cruise Line is making a big enough spend on US television that I have seen its commercials numerous times. The problem is the NAME. I could not remember it well enough...
The American Biopharmaceutical Companies

The American Biopharmaceutical Companies

Go Boldly Tom Dougherty, CEO – Stealing Share 21 September 2017 Go Boldly  American Biopharmaceutical Companies Go Boldly, the marketing arm of the American Biopharmaceutical Companies, has launched a new TV campaign. It is perfect branding? It just might be....
Retail Market Study. Redefining the category

Retail Market Study. Redefining the category

RETAIL MARKET STUDY Retail Market Brand Study. A Failing Market. “The retail market is in the throes of monumental change. Those who change will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at retail...
AI Marketing. Artificial Intelligence.

AI Marketing. Artificial Intelligence.

AI Marketing Tom Dougherty, CEO – Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking....