Global brand building

Global brand building

BUILDING GLOBAL BRANDS Global brand building There are an art and a science to global brand building. If you manage or own a multi-national brand, you need a global branding agency skilled in that science. But if your brand is smaller than global, you need it too....
Brand Design Agencies

Brand Design Agencies

Brand Design Agencies   Brand design agencies Think for a moment about why you searched for brand design agencies. You are looking for someone to create a logo or design support pieces for your brand. Some are looking at brand design agencies because they need to...
Understanding Market Maturity

Understanding Market Maturity

Understanding Market Maturity By Tom Dougherty Understanding Market Maturity  Understanding Market Maturity. It May Be A Hidden Mature Market Think about market maturity. The TV set market would seem to be the last market to be described as immature. After all,...
Brand development. Position for relevance.

Brand development. Position for relevance.

Brand Development Brand development. How to win. Brand development is an important part of running any business. And, it is the only thing we do. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster....
BlackBerry Failed. Marketing lessons to be learned.

BlackBerry Failed. Marketing lessons to be learned.

The Failure of BlackBerry By Tom Dougherty BlackBerry Failed. Marketing lessons to be learned.   The world truly changed in 1999. We saw Europe introduce the Euro. Then, the tragedy at Columbine, the world was dealing with Kosovo and SpongeBob SquarePants...
Beer Rebranding. Market Share Study.

Beer Rebranding. Market Share Study.

Beer Rebranding. Only way to win. MARKET STUDY BEER REBRANDING “Beer consumption is declining. Even craft beer is a victim of the no brand loyalty movement. Beer rebranding may be the only answer.” An in-depth market study on the beer rebranding and the...
Current bank market positioning advantages

Current bank market positioning advantages

Today's Bank Market By Tom Dougherty ​Grabbing Bank Market Share The bank market has changed It has been many years since small independent banks and thrifts dominated the bank market. Besides credit unions, the banking landscape has merged into a few mega-banks. It...
Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands ​When repositioning brands makes sense So, you Googled brand repositioning. Good on you for doing so. Repositioning brands is an ongoing and constant process. The tactical changes in brand repositioning ensure the brand’s continued relevance to...
Effective marketing: How to be noticed

Effective marketing: How to be noticed

Effective Marketing By Tom Dougherty Effective marketing: How to be noticed Mars, the maker of so many products it could go toe to toe with giant P&G, conducted a study that found marketers have about two seconds to grab someone’s attention. If that’s true, then...
Why does marketing success come so slowly?

Why does marketing success come so slowly?

Why does marketing success come so slowly? By Tom Dougherty 26 June 2019   Why does marketing success come so slowly? Despite your best efforts, your marketing success moves in slow motion. Advertising seems less effective— even on the face of better targeting....
Hospital marketing. New hospital rebranding

Hospital marketing. New hospital rebranding

Why hospital marketing must be rethought By Tom Dougherty See more posts in the following related categories: hospital branding Why hospital marketing must be rethought A long time ago, hospitals were bastions of solidity. They belonged, at least in public mindset, to...
How insurance marketing can steal market share

How insurance marketing can steal market share

Insurance marketing By Tom Dougherty 20 June 2019 How insurance marketing can steal market share Insurance marketing presents a case study in aged thinking with the primary motivator remaining the unique selling proposition. Or the primary goal is simply awareness....