Effective marketing: How to be noticed

Effective marketing: How to be noticed

Effective marketing Tom Dougherty, CEO – Stealing Share 25 November 2020 Effective marketing: How to be noticed Mars, the maker of so many products it could go toe to toe with giant P&G, conducted a study that found marketers have about two seconds to grab...
COVID-19 marketing enters a new phase: Disinfectant labeling

COVID-19 marketing enters a new phase: Disinfectant labeling

COVID-19 marketing Tom Dougherty, CEO – Stealing Share 13 July 2020 COVID-19 marketing enters a new phase: Disinfectant labeling Lost in the think pieces (including my own) of COVID-19 marketing lies something few of us considered. The effect of the virus on...
Marketing during COVID-19: A primer

Marketing during COVID-19: A primer

Marketing during COVID-19 Tom Dougherty, CEO – Stealing Share 6 April 2020 Marketing during COVID-19: A Primer So much is uncertain these days. And uncertainty often gives way to fear. That’s what many brands are feeling right now and why marketing during...
On second thought, the Noom diet drives you insane

On second thought, the Noom diet drives you insane

The Noom diet Tom Dougherty, CEO – Stealing Share 4 February 2020 On second thought, the Noom diet drives you insane About two months back, I was waxing poetic about the increasingly popular Noom diet. I was all ga-ga about the program and thought it different...
Stop eliminating the chief marketing officer

Stop eliminating the chief marketing officer

Chief Marketing Officer Tom Dougherty, CEO – Stealing Share 24 June 2019 Stop eliminating the chief marketing officer There’s a damaging trend developing in the marketing departments of major companies. The elimination of the chief marketing officer role.Johnson...
Brand relaunching. Reposition for relevance

Brand relaunching. Reposition for relevance

Brand Relaunching Considerations Brand relaunching. How to win. Brand relaunching is an important part in repositioning a brand. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster. Markets decide...
Beer Rebranding. Market Share Study.

Beer Rebranding. Market Share Study.

MARKET STUDY BEER REBRANDING Beer Rebranding. Only way to win. “Beer consumption is declining. Even craft beer is a victim of the no brand loyalty movement. Beer rebranding may be the only answer.” An in-depth market study on the beer rebranding and the...
Current bank market positioning advantages

Current bank market positioning advantages

Today’s Bank Market By Tom Dougherty12 November 2020 Grabbing Bank Market Share The bank market has changed It has been many years since small independent banks and thrifts dominated the banking market. Besides credit unions, the banking landscape has merged...
Why does marketing success come so slowly?

Why does marketing success come so slowly?

The difficulty of achieving marketing success Why does marketing success come so slowly? Despite your best efforts, your marketing success moves in slow motion. Advertising seems less effective— even on the face of better targeting. Sure, a product innovation can...
Why hospital marketing must be rethought

Why hospital marketing must be rethought

Hospital marketing: A new approach Why hospital marketing must be rethought A long time ago, hospitals were bastions of solidity. They belonged, at least in public mindset, to the citizens of the communities they served. Few thought of themselves as competitive...
How insurance marketing can steal market share

How insurance marketing can steal market share

Insurance marketing How insurance marketing can steal market share Insurance marketing presents a case study in aged thinking with the primary motivator remaining the unique selling proposition. Or the primary goal is simply awareness. Everywhere you look you see...
Bank preference. Why is marketing failing banking?

Bank preference. Why is marketing failing banking?

Bank marketing is not working. Bank preference. Why don’t banks create it? The world of banking has changed dramatically in the last 10 years. And the biggest change is not consolidation and mergers. It is in bank importance. That’s right. Banks don’t seem as...