Market leaders: They’re just settling for you

Market leaders: They’re just settling for you

Market leaders Tom Dougherty, CEO – Stealing Share 28 December 2020 Market leaders: They’re just settling for you The success of Wonder Woman 1984 on HBO Max and Soul on Disney+ over the holiday weekend got me thinking. Those streamers are probably feeling like...
How To Market During COVID

How To Market During COVID

Growing share during the COVID econmoy Successfully Market During COVID Surviving the COVID-19 depression Survival is a worthy goal. But what about growing market share in the COVID economy? Is growing even possible? Napoleon once said, “the logical end to...
Brand relaunching. Reposition for relevance

Brand relaunching. Reposition for relevance

Brand Relaunching Considerations Brand relaunching. How to win. Brand relaunching is an important part in repositioning a brand. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster. Markets decide...
Beer Rebranding. Market Share Study.

Beer Rebranding. Market Share Study.

MARKET STUDY BEER REBRANDING Beer Rebranding. Only way to win. “Beer consumption is declining. Even craft beer is a victim of the no brand loyalty movement. Beer rebranding may be the only answer.” An in-depth market study on the beer rebranding and the...
What went wrong with 7 Up? Everything.

What went wrong with 7 Up? Everything.

New insights about what happened to 7 Up and why. New Insights as to what went wrong with 7 Up and why.  The 7 Up brand has all but disappeared. The primary directive behind building any brand is that you must be single-minded. You can’t be everything to everybody....
Colorado Governor’s Tourism Conference

Colorado Governor’s Tourism Conference

Speaker at tourism conference Colorado Governor’s Tourism Conference Stealing Share Keynote Speaker at MajorTourism Conference Stealing Share CEO, Tom Dougherty, has been invited to be a keynote speaker at the Governor’s travel/destination conference. The...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
Analyzing Brand Position for Opportunity

Analyzing Brand Position for Opportunity

Analyzing your brand Analyzing Brand Position for Opportunity  When analyzing a category during a brand positioning process, it is of vital importance that you develop models for assessing opportunity. The starting point is always analyzing brand position. This is how...
Branding Companies are not the same. We’re better.

Branding Companies are not the same. We’re better.

Don’t settle for crap  Branding Companies. NOT all are alike.  Not all branding companies are the same. You can’t build preference and steal market share through value propositions. Or product benefits and best business practices alone. Every one of your...
Bank Marketing

Bank Marketing

Marketing in the banking industry Within every successful brand customers see themselves A look at the bank market before the Wells Fargo-Wachoiva merger, which still serves as a primer on what banks should consider when rebranding. From US Banker By Michael Van...
Pet Food Brands and their messaging.

Pet Food Brands and their messaging.

Retail: Pet Foods Pet Food Brands and their messaging. Brand origins.   The Pet Food Brand belongs to the consumer Pet Food Branding, Old-West style. You can’t own a brand. Brand belongs to the consumer, not to the marketer… Branding Old-West Style By Tom...
Biz Life Article on How To Steal Market Share

Biz Life Article on How To Steal Market Share

Memory and Recal How To Steal Market Share How to steal market share – Memory vs. Recall From Biz Life How to steal market share? The answer is interesting and telling in today’s competitive advertising and marketing climate. It can be found in research on learning...