Got Milk? gets a new spin

Got Milk? gets a new spin

Got Milk? Tom Dougherty, CEO – Stealing Share 9 July 2018 Got Milk? gets a new spin You’ve seen them everywhere. Ad campaigns or storefronts with some play on the famous Got Milk campaign. Got Tacos? Got Shoes?  Whatever it is. Some believe it’s some miracle...
How desperate can a mattress retailer be? Check this out.

How desperate can a mattress retailer be? Check this out.

A desperate mattress retailer Tom Dougherty, CEO – Stealing Share 4 June 2018 How desperate can a mattress retailer be? Check this out. You wanna talk desperation? Check this out. Mattress retailer Raymour & Flanigan partners with…Papa John’s to sell more...
NECCO wafers. Who cares when they are gone?

NECCO wafers. Who cares when they are gone?

Shit. NECCO wafers. It’s over. Tom Dougherty, CEO – Stealing Share 12 April 2018 The loss of NECCO wafers NECCO Wafers. All value comes from scarcity. For years now, we have been telling our clients that value in the world comes from scarcity. Diamonds are...
Domino’s pizza chain with another gimmick

Domino’s pizza chain with another gimmick

Another Domino’s gimmick Tom Dougherty, CEO – Stealing Share 7 March 2018 Domino’s pizza chain with another gimmick The Domino’s pizza chain is working with Ford on a self-driving vehicle to deliver pizzas. It announces that the first round of...
The much-needed rebranding of Papa Johns pizza

The much-needed rebranding of Papa Johns pizza

Papa Johns pizza Tom Dougherty, CEO – Stealing Share 5 March 2018 The much-needed rebranding of Papa Johns pizza Rest in Peace, Papa Johns pizza. Or, at least, it was (not) nice knowing founder John Schnatter. The day after NFL fires Papa Johns pizza as the...
Pizza Inn Express right there with C-store hot dogs

Pizza Inn Express right there with C-store hot dogs

Pizza Inn Express Tom Dougherty, CEO – Stealing Share 13 December 2017 Pizza Inn Express right there with C-store hot dogs Pizza Inn, or rather its parent company Rave, hopes its new concept, Pizza Inn Express, can be a game changer. Pizza Inn Express or PIE...
Pizza Hut beer delivery coming your way!

Pizza Hut beer delivery coming your way!

Pizza Hut beer delivery Tom Dougherty, CEO – Stealing Share 6 December 2017 Pizza Hut beer delivery coming your way! Pizza Hut beer coming to your house via delivery? It’s about damn time. The pizza chain starts with a beta test in Phoenix, then rolls it out to...
Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
A food crisis is coming, what’s being done about it

A food crisis is coming, what’s being done about it

Food crisis Tom Dougherty, CEO – Stealing Share 11 September 2017 A food crisis is coming, what’s being done about it Many decry the true existence of climate change, despite hard, scientific evidence supporting its existence. Hurricanes Harvey and Irma...
Blue Apron getting a lesson in the basics

Blue Apron getting a lesson in the basics

Blue Apron Tom Dougherty, CEO – Stealing Share 8 August 2017 Blue Apron getting a lesson in the basics A twinge of intrigue rumbles in my ever-impressionable gut when seeing advertising for Blue Apron. The art direction for the high-end meal kit plan (recipes...
McDonalds healthy food turns sour

McDonalds healthy food turns sour

McDonalds healthy food Tom Dougherty, CEO – Stealing Share 12 July 2017 McDonalds healthy food turns sour I can’t believe I am saying this. The McDonalds healthy food initiative lives up to its promise of improving the quality and healthiness of its fast food...
Breakfast cereal and the breakfast food market

Breakfast cereal and the breakfast food market

BREAKFAST CEREAL MARKET STUDY A market study on the breakfast cereal category An in-depth market study on the breakfast cereal category A brief history of breakfast cereal Breakfast cereal, especially those loaded with sugar, are losing market share to a whole host of...