Why are local TV stations still called by a number? By Tom Dougherty Why are local TV stations still branded by a number? There are many reasons why local TV stations are falling behind. But here’s one to consider. Why do they continue to brand themselves with an...
Brand recall in commercials: VIDEO By Tom Dougherty Brand recall rarely comes from ads The definition of brand recall is just what it says. Recalling a brand. But few brands are actually recalled in any meaningful manner. A disturbing trend has emerged recently in TV...
Viral Marketing By Tom Dougherty Viral Marketing: A Virus Your Brand Can Do Without Viral marketing is great. But it must convey meaning. Brand is all about meaning. As a consumer thinks about or comes in contact with a brand, it should move them. And, incite a...
CNN A critical look at CNN branding CNN Branding Strategy It may seem ridiculous to some that TV networks must develop a brand to remain relevant, but who can deny that some of the most successful cable networks – HBO, FX, and ESPN to name a few – have brands that are...
