Why are local TV stations still called by a number? By Tom Dougherty 17 February 2021 Why are local TV stations still branded by a number? There are many reasons why local TV stations are falling behind. But here’s one to consider. Why do they continue to brand...
Rescuing Newspapers from Death Newspapers dying and the Power of Brand Everywhere I look I see newspapers dying Of all the changes that modern technology has ushered in, nothing is more distressing than newspapers dying. Across the globe, newsrooms are clipping the...
Brand recall in commercials: VIDEO Brand recall rarely comes from ads The definition of brand recall is just what it says. Recalling a brand. But few brands are actually recalled in any meaningful manner. A disturbing trend has emerged recently in TV advertising and...
Cutting the cord on cable and satellite TV What are cable providers to do now? More American are cutting the cord from cable and satellite TV. That means changes are afoot for those providers. Are they the next to fall victim to the Blockbuster Syndrome? That is, will...
Viral Marketing Viral Marketing: A Virus Your Brand Can Do Without Viral marketing is great. But it must convey meaning. Brand is all about meaning. As a consumer thinks about or comes in contact with a brand, it should move them. And, incite a torrent of thoughts,...
CNN A critical look at CNN branding CNN Branding Strategy It may seem ridiculous to some that TV networks must develop a brand to remain relevant, but who can deny that some of the most successful cable networks – HBO, FX and ESPN to name a few – have brands that are...
Peak TV A market study in the era of Peak TV The winners and losers of Peak TV, and what Apple TV can do about it We are living in the world of Peak TV, a term coined by FX President John Landgraf a few years ago – and he was right in many ways. We are living in an...
