Repairing the Uber brand falling short

Repairing the Uber brand falling short

Uber brand Tom Dougherty, CEO – Stealing Share 21 May 2018 Repairing the Uber brand falling short Brand repair can be a difficult thing. Although, not that difficult. The Uber brand needs repairing after numerous scandals involving former CEO Travis Kalanick and...
Airline seating tightening with no recourse

Airline seating tightening with no recourse

Airline seating Tom Dougherty, CEO – Stealing Share 13 November 2017 Airline seating tightening with no recourse Airline seating is worsening and there’s nothing you can do about it. Yes, the airlines have us in a headlock and we’re all basically powerless to do...
Uber riders affected by the behavior of Kalanick? Hardly.

Uber riders affected by the behavior of Kalanick? Hardly.

Uber riders affected by the behavior of Kalanick? Hardly. Tom Dougherty, CEO – Stealing Share 2 March 2017 The quick, easy access Uber offers is more important So, the CEO of Uber, Travis Kalanick, argued with an Uber driver over the company’s business model....
Frequent Flyer Programs. Backwards.

Frequent Flyer Programs. Backwards.

Frequent Flyer Failures Tom Dougherty, CEO – Stealing Share 16 February 2017 Frequent Flyer Programs. Backwards. Frequent flyer programs are so much a part of my life that I can recite from memory my United, American, and Delta identifier numbers. It happens...
UBER Taxi. Differences vanish.

UBER Taxi. Differences vanish.

UBER Taxi. Differences vanish. Tom Dougherty, CEO – Stealing Share 14 July 2016 What’s in store for Uber? UBER Taxi is not a typo. It’s the reality of what all too often is a brand migration from competitive redefinition to equal and alternative. What made...
Airline Problems Continue. Don’t Recline your Airline Seats.

Airline Problems Continue. Don’t Recline your Airline Seats.

More Airline Problems Tom Dougherty, CEO – Stealing Share 4 September 2014 Airline Problems Continue. Don’t Recline your Airline Seats. Too many airline problems to count OK, I think I have had enough. I just read an article in the Wall Street Journal with...
Freightliner brand study considers market trends

Freightliner brand study considers market trends

Freightliner brand study considers market trends Owner Operators focus of Frieghtliner study   The Freightliner brand represents the largest heavy-duty truck manufacturer in North America. Also, it is a leading producer of medium-duty trucks and specialized commercial...
Do companies really want to win?

Do companies really want to win?

Do companies really want to win? Tom Dougherty, CEO – Stealing Share 22 April 2010 Do companies really want to win? I was just thinking this morning that every CEO and marketing director I speak with insists that, more than anything else, they want to win and...