Permanent changes in purchase choices

Permanent changes in purchase choices

Permanent changes in purchase choices Permanent changes in purchase choices Marketers must adapt to customer changes.Mass changes in lifestyles sweep over purchasing behaviors. Some are permanent. Others transient.No doubt you have witnessed these changes. They seem...
Marketing during COVID-19: A primer

Marketing during COVID-19: A primer

Marketing during COVID-19 Tom Dougherty, CEO – Stealing Share 6 April 2020 Marketing during COVID-19: A Primer So much is uncertain these days. And uncertainty often gives way to fear. That’s what many brands are feeling right now and why marketing during...
On second thought, the Noom diet drives you insane

On second thought, the Noom diet drives you insane

The Noom diet Tom Dougherty, CEO – Stealing Share 4 February 2020 On second thought, the Noom diet drives you insane About two months back, I was waxing poetic about the increasingly popular Noom diet. I was all ga-ga about the program and thought it different...
Why the FOX Dish dispute is so nasty

Why the FOX Dish dispute is so nasty

FOX Dish dispute Tom Dougherty, CEO – Stealing Share 30 September 2019 Why the FOX Dish dispute is so nasty Oh, we all know the current FOX Dish dispute will eventually find a compromise. But I don’t know if I’ve ever seen such a nasty back and forth as this...
Which of the upcoming streaming TV services will you join?

Which of the upcoming streaming TV services will you join?

Streaming TV Tom Dougherty, CEO – Stealing Share 23 September 2019 Which of the upcoming streaming TV services will you join? In the coming months, a whole host of new streaming TV services become available. From Disney+ to HBO Max to NBC’s Peacock to Apple+,...
What are the challenges the new Papa Johns CEO faces?

What are the challenges the new Papa Johns CEO faces?

New Papa Johns CEO Tom Dougherty, CEO – Stealing Share 28 August 2019 What are the challenges the new Papa Johns CEO faces? The new Papa Johns CEO is Rob Lynch, who left the same position at Arby’s to take over the problematic pizza chain.Things have not gone...
Landr represents – and helps – the busy musician

Landr represents – and helps – the busy musician

Landr Tom Dougherty, CEO – Stealing Share 30 July 2019 Landr represents – and helps – the busy musician My eldest son embraces the journey of a recording and performing musician. Now closing in on his fourth decade (which is hard enough for me to...
Why does marketing success come so slowly?

Why does marketing success come so slowly?

The difficulty of achieving marketing success Why does marketing success come so slowly? Despite your best efforts, your marketing success moves in slow motion. Advertising seems less effective— even on the face of better targeting. Sure, a product innovation can...
Stop eliminating the chief marketing officer

Stop eliminating the chief marketing officer

Chief Marketing Officer Tom Dougherty, CEO – Stealing Share 24 June 2019 Stop eliminating the chief marketing officer There’s a damaging trend developing in the marketing departments of major companies. The elimination of the chief marketing officer role.Johnson...
Why hospital marketing must be rethought

Why hospital marketing must be rethought

Hospital marketing: A new approach Why hospital marketing must be rethought A long time ago, hospitals were bastions of solidity. They belonged, at least in public mindset, to the citizens of the communities they served. Few thought of themselves as competitive...
How insurance marketing can steal market share

How insurance marketing can steal market share

Insurance marketing How insurance marketing can steal market share Insurance marketing presents a case study in aged thinking with the primary motivator remaining the unique selling proposition. Or the primary goal is simply awareness. Everywhere you look you see...
Bank preference. Why is marketing failing banking?

Bank preference. Why is marketing failing banking?

Bank marketing is not working. Bank preference. Why don’t banks create it? The world of banking has changed dramatically in the last 10 years. And the biggest change is not consolidation and mergers. It is in bank importance. That’s right. Banks don’t seem as...