Burger King marketing butt of its own joke

Burger King marketing butt of its own joke

Burger King marketing Tom Dougherty, CEO – Stealing Share 5 December 2018 Burger King marketing butt of its own joke Burger King marketing has really gone off the rails. It’s giving away Whoppers for a penny if you order them within 600 feet of a McDonald’s,...
Does Krave Jerky mark a change in beef jerky?

Does Krave Jerky mark a change in beef jerky?

Krave Jerky Tom Dougherty, CEO – Stealing Share 4 December 2018 Does Krave Jerky mark a change in beef jerky? I’ve been fortunate enough (and I say that with the utmost level of sarcasm) to have tried a litany of diets. Most of them are fads, such the newly...
Liberty Mutual brand goes vanilla

Liberty Mutual brand goes vanilla

Liberty Mutual brand Tom Dougherty, CEO – Stealing Share 25 November 2018 Liberty Mutual brand goes vanilla The cost of clarity is the risk of offense. That’s a mantra we take pretty seriously at Stealing Share. And one the Liberty Mutual brand should consider...
The tragedy of the Hardees brand

The tragedy of the Hardees brand

Hardees brand Tom Dougherty, CEO – Stealing Share 19 November 2018 The tragedy of the Hardees brand What has happened to the Hardees brand? A few weeks ago, I wrote that the new ad from Carls Jr (Hardees western US partner) was simply an amusement for those at...
A company changes its name to RTW Retailwinds?

A company changes its name to RTW Retailwinds?

RTW Retailwinds Tom Dougherty, CEO – Stealing Share 14 November 2018 A company changes its name to RTW Retailwinds? The women’s apparel retailer, New York & Company, changes its name to RTW Retailwinds. And I think the new name sucks. Greg Scott, Chief...
Carls Jr brand only amuses itself

Carls Jr brand only amuses itself

Carls Jr brand Tom Dougherty, CEO – Stealing Share 8 November 2018 Carls Jr brand only amuses itself In the world of fast food, I’ve always been impressed with the Carls Jr brand (along with its East Coast counterpart, Hardees). It’s been a no apology, eat it...
Kia cars make strides, but not the Kia brand

Kia cars make strides, but not the Kia brand

Kia brand Tom Dougherty, CEO – Stealing Share 6 November 2018 Kia cars make strides, but not the Kia brand Several years ago, I titled a post with a proclamation: “Kia is taking the next step.” That was five years ago, and since, the Korean automotive...
Time magazine falters, NYT soars

Time magazine falters, NYT soars

Time magazine Tom Dougherty, CEO – Stealing Share 5 November 2018 Time magazine falters, NYT soars I’ve been a news hound all my life. So why did I choose not to renew my subscription to Time magazine, but keep my New York Times one? I ask this question in...
Kellogg brand represents cereal industry’s failings

Kellogg brand represents cereal industry’s failings

Kellogg brand Tom Dougherty, CEO – Stealing Share 1 November 2018 Kellogg brand represents cereal industry’s failings Look no further than at what the Kellogg brand says now if you need further proof that breakfast cereals are in trouble. And that it won’t get...
Nebraska tourism campaign kicks ass

Nebraska tourism campaign kicks ass

Nebraska tourism Tom Dougherty, CEO – Stealing Share 22 October 2018 Nebraska tourism campaign kicks ass Oh, the poor people of Nebraska. The Nebraska Tourism Commission unveils a kick-ass campaign, and residents think it sucks. “This’ll get folks flocking here...
The Target brand takes advantage of an opportunity

The Target brand takes advantage of an opportunity

Target brand Tom Dougherty, CEO – Stealing Share 17 October 2018 The Target brand takes advantage of an opportunity The Target brand is planning to create a new toy initiative in stores and online as the retailer enters into the Christmas selling season. Spurred...
Sears branding spells its doom

Sears branding spells its doom

Sears branding Tom Dougherty, CEO – Stealing Share 15 October 2018 Sears branding spells its doom Scan through our website or this blog and, no doubt, you’ll find many articles on the downfall of Sears branding. So this will seem like piling on with the news...