Nebraska tourism campaign kicks ass

Nebraska tourism campaign kicks ass

Nebraska tourism Tom Dougherty, CEO – Stealing Share 22 October 2018 Nebraska tourism campaign kicks ass Oh, the poor people of Nebraska. The Nebraska Tourism Commission unveils a kick-ass campaign, and residents think it sucks. “This’ll get folks flocking here...
The Target brand takes advantage of an opportunity

The Target brand takes advantage of an opportunity

Target brand Tom Dougherty, CEO – Stealing Share 17 October 2018 The Target brand takes advantage of an opportunity The Target brand is planning to create a new toy initiative in stores and online as the retailer enters into the Christmas selling season. Spurred...
Sears branding spells its doom

Sears branding spells its doom

Sears branding Tom Dougherty, CEO – Stealing Share 15 October 2018 Sears branding spells its doom Scan through our website or this blog and, no doubt, you’ll find many articles on the downfall of Sears branding. So this will seem like piling on with the news...
Hulu TV taps into a strong emotion

Hulu TV taps into a strong emotion

Hulu TV Tom Dougherty, CEO – Stealing Share 8 October 2018 Hulu TV taps into a strong emotion The new Hulu TV ad campaign reminds me of a strategy we employed for a client not long ago. Conducting its main business at trade shows, we developed a brand focused on...
Chevy guy is back and oh so smug

Chevy guy is back and oh so smug

Chevy guy Tom Dougherty, CEO – Stealing Share 1 October 2018 Chevy guy is back and oh so smug Yes, the Chevy guy is back and as annoying as ever. In a new spot airing over the weekend, he appears by showing that Chevy has won the JD Power dependability award for...
TV ads using the same exact song

TV ads using the same exact song

TV ads Tom Dougherty, CEO – Stealing Share 17 September 2018 TV ads using the same exact song Watching TV over the weekend (while ignoring Florence), the following two TV ads played back to back. Notice the similarities? (Hint: Turn up your volume.) “How...
The Twitter brand only succeeds by banning abusers

The Twitter brand only succeeds by banning abusers

Twitter brand Tom Dougherty, CEO – Stealing Share 10 September 2018 The Twitter brand only succeeds by banning abusers I have to admit that, originally, the thought of Twitter banning anyone seemed ridiculous. Even Alex Jones. The Twitter brand lives on banter,...
McDonald’s Envelope Commercial

McDonald’s Envelope Commercial

McDonald’s envelope commercial Tom Dougherty, CEO – Stealing Share 6 September 2018 The McDonald’s envelope commercial is embarrassing I’ve sure you’ve all seen the McDonald’s envelope commercial. It runs constantly.  Here is the...
Nike branding risks offense for clarity

Nike branding risks offense for clarity

Nike branding Tom Dougherty, CEO – Stealing Share 5 September 2018 Nike branding risks offense for clarity The newest version of Nike branding unveils a 30th anniversary ad Monday featuring Colin Kaepernick, the lightning rod at the center of the NFL anthem...
Build-A-Bear pressures you to fork over cash

Build-A-Bear pressures you to fork over cash

Build-A-Bear Tom Dougherty, CEO – Stealing Share 4 September 2018 Build-A-Bear pressures you to fork over cash Let’s take a moment and chat about the biggest rip-off there is, the Build-a-Bear workshop. This Labor Day, I gave my son and daughter-in-law a morning...
Advertising mistake colors me shocked

Advertising mistake colors me shocked

Advertising mistake Tom Dougherty, CEO – Stealing Share 20 August 2018 Advertising mistake colors me shocked If you’ve ever been on a TV advertising set, you see the careful craft that goes into everything. No matter how inane the ad might be. That’s why any...
The sheer lunacy of the Overstock brand

The sheer lunacy of the Overstock brand

Overstock brand Tom Dougherty, CEO – Stealing Share 13 August 2018 The sheer lunacy of the Overstock brand What’s in a brand name? If you consider the Overstock brand, you see a very confused one resulting in an online retailer getting crushed by Amazon. If...