Why does marketing success come so slowly?

Why does marketing success come so slowly?

The difficulty of achieving marketing success Why does marketing success come so slowly? Despite your best efforts, your marketing success moves in slow motion. Advertising seems less effective— even on the face of better targeting. Sure, a product innovation can...
Stop eliminating the chief marketing officer

Stop eliminating the chief marketing officer

Chief Marketing Officer Tom Dougherty, CEO – Stealing Share 24 June 2019 Stop eliminating the chief marketing officer There’s a damaging trend developing in the marketing departments of major companies. The elimination of the chief marketing officer role.Johnson...
Why hospital marketing must be rethought

Why hospital marketing must be rethought

Hospital marketing: A new approach Why hospital marketing must be rethought A long time ago, hospitals were bastions of solidity. They belonged, at least in public mindset, to the citizens of the communities they served. Few thought of themselves as competitive...
How insurance marketing can steal market share

How insurance marketing can steal market share

Insurance marketing How insurance marketing can steal market share Insurance marketing presents a case study in aged thinking with the primary motivator remaining the unique selling proposition. Or the primary goal is simply awareness. Everywhere you look you see...
Bank preference. Why is marketing failing banking?

Bank preference. Why is marketing failing banking?

Bank marketing is not working. Bank preference. Why don’t banks create it? The world of banking has changed dramatically in the last 10 years. And the biggest change is not consolidation and mergers. It is in bank importance. That’s right. Banks don’t seem as...
Fallon turns Tonight Show into a Samsung commercial

Fallon turns Tonight Show into a Samsung commercial

Jimmy Fallon Tom Dougherty, CEO – Stealing Share 27 March 2019 Fallon turns Tonight Show into a Samsung commercial On Monday, The Tonight Show Starring Jimmy Fallon became The Samsung Galaxy S10+ Show Starring Jimmy Fallon.I love how Jimmy says in the video that...
Rebranding of Sabian

Rebranding of Sabian

The Rebranding of Sabian Rebranding of Sabian. The relaunch of a great brand. Sabian rebranding. Now, a new brand for musicians. If you don’t know Sabian, then you are not a drummer. If you don’t know Andy Zildjian… well, you’re simply not a lucky guy. I’m...
Walmart’s success is due to others’ awful retail branding

Walmart’s success is due to others’ awful retail branding

Retail branding Tom Dougherty, CEO – Stealing Share 28 January 2019 Walmart’s success is due to others’ awful retail branding Here’s a shocker. Walmart is crushing the retail sector. No, I mean to the point where retail branding will eventually only be left with...
Best of GEICO ads highlighting the problem

Best of GEICO ads highlighting the problem

GEICO ads Tom Dougherty, CEO – Stealing Share 24 January 2019 Best of GEICO ads highlighting the problem There’s a whole lotta advertising entertainment showing lately on our televisions. GEICO is showing its greatest hits, attempting to prompt watchers into...
Gillette commercial only outrages the stupid

Gillette commercial only outrages the stupid

Gillette commercial Tom Dougherty, CEO – Stealing Share 17 January 2019 Gillette commercial only outrages the stupid I don’t get it. The Gillette commercial causing so much angst on social media is inspiring, if you ask me. It encourages men to take harassment...
Capital One TV ad highlights banks’ misguided thinking

Capital One TV ad highlights banks’ misguided thinking

Capital One TV ad Tom Dougherty, CEO – Stealing Share 14 January 2018 Capital One TV ad highlights banks’ misguided thinking You needn’t go any further to understand the poor state of banking today than watching the most recent Capital One TV ad. In it, a...
Progressive ad hilarious, without a point

Progressive ad hilarious, without a point

Progressive ad Tom Dougherty, CEO – Stealing Share 8 January 2018 Progressive ad hilarious, without a point Humor in advertising often serves as a way to be memorable. But there are also times when it completely overshadows the point of advertising at all. The...