The new science of dynamic marketing and positioning
Holding onto messaging and positioning from yesterday is a mistake. Because the market changes in a heartbeat. And then it changes again. As a result, you must reevaluate marketing and brand positioning in the crucible of RIGHT NOW. Your advertising agency is interested in retaining your business. Because they are a vendor. They make things. And they don’t challenge your assumptions, and they don’t push you.
As a result, your marketing message and positioning must be all about the customer. So don’t step into the trap of inside-out marketing and brand messaging. You know the marketing syndrome trap where we start with what we believe to be true about ourselves.
Markets change. So should your brand marketing. Embrace it.
Doctors should never diagnose and treat themselves. Never. There must be an objective diagnosis—a specialist armed with the latest treatments.
Likewise, subjective-based marketing and branding is the same mistake. Because it defends the status quo and finds ways to reinforce what you have always done. Do you know where that gets you?
Dare to be bold
We are objective. And we are blunt. We will guide your strategy to steal market share. Because we have our finger on the rapidly changing pulse of customer preference.
And we have a proven process. We go into the field and find out what is emotionally real. We dissect the competition, the landscape, and you. Hold us to a higher standard.
What we create grabs your customers in the gut, so you steal market share. It’s dynamic marketing.
The results are REAL game-changers that grab hidden opportunities and rip down the barriers to your success.
It’s that simple.