Our Brand Consulting. It’s about Strategy
The term brand consulting gets a bad rap. And that’s what it deserves.
As a brand consultancy, we counsel our clients to close their eyes, say their brand name, and notice what comes to mind.
When we close our eyes and say, “brand consultants,” all we imagine is endless meetings and meaningless cliché’s
We took our own advice. We rebranded ourselves. No textbook theory here. We went rogue and discovered scientifically provable ways to make your brand infect your prospects and customers like a virus.
Create your brand to steal market share that thought will be a wash of emotions. If it’s your elevator speech, you need our help.
A warning (a lawyer would say a caveat)
We are not, yes, men. We shake everything up and challenge everything you believe your brand to be.
You won’t like everything we tell you. But that will never stop us from speaking the truth.
Knowing brand consultants, you recognize this is not typical brand consulting.
We have a job to do.
You hire us to find problems, not pat you on the back. We love a quote from Napoleon—”Never wake me with good news.”
So, if you want good news, Google away. These other brand consultants are all the same. Pick anyone.
We won’t delve into great detail about what a brand IS and how wrong the category of branding experts has been.
But search our site. You will come to a different understanding of branding.
It’s more vital than identity. It must be an emotional description of your customer and prospect. We build brands that micro-target the emotional strings in your prospects. Then we empower the brand to start strumming them.
Suppose we can’t find problems with your brand; it’s as good as it can get. We don’t believe that. We improve everything.
Here are three laws we live by:
Rule 1. Brand is not a concept.
It is real. Brand is not a theory It arose because of an innate human behavior— a desire to find meaning in everything we do.
It’s not just the human propensity to label things. It’s much more than a convenience.
Our need for brands never diminishes.
That’s because brands are emotional for us. We seek things that reinforce our sense of who we are.
Your prospects and customers don’t need the things your brand makes. They need the emotional reassurance that the brand is for “people like me.”
That light never dims. In crowded and noisy markets, it becomes more precious.
Your prospects and customers are not aware of this internal driver. But all of us seek to eliminate conflicts between who they believe they are and how they act.
As brand consultants, we bring that understanding to your brand work. We bind the DNA of your target audience into your emotional brand.
And then we help you tell the story. The story goes— “because we are this (the WHY that is brand), we make or create this (your product or service).”
This is not theory. It is the anthropology of brands. It’s the study of brands in context.
Rule 2. We scientifically back up everything we say.
We created a model of human behaviors (our Behavioral modeling).
And we test that model in research.
So, we can accurately pinpoint the highest emotional intensity in your category.
And our model allows you to see what embracing that passionate belief will affect in the market.
So unlike other brand consulting groups, we don’t just spout off with theories. We present facts. These insights are so compelling they sell all through your organization and, we have training modules to help do just that.
Like other brand consulting organizations, we have opinions. But we challenge them ourselves in the crucible of markets. Nothing is sacred.
But we are telling you right now, sacred cows— they are our favorite prey.
Rule 3 Every recommendation is actionable.
No, loose ends when we recommend something. We also show you how to adopt it. Unlike other brand consulting groups, we come from the work of business. Return on investment means something to us.
If you can’t count it, it does not count.
That’s it in a nutshell. However, there is much more we would like to share. Hire us on a project basis or at an hourly rate. It’s up to you.
We are not to everybody’s tastes. That’s fine by us.
However, if anything we have said strikes one of your emotional chords. Call us. You’ll find our approach refreshing and authentic.