Common sense in reporting

Common sense in reporting

Common sense? Tom Dougherty, CEO – Stealing Share 9 August 2018 Common sense in reporting It feels like our news media is under attack every day. Just a little common sense helps in sorting out spin from news. Don’t confuse tabloids with news. I don’t. I don’t...
SunnyD brand fails in its comeback attempt

SunnyD brand fails in its comeback attempt

SunnyD brand Tom Dougherty, CEO – Stealing Share 6 August 2018 SunnyD brand fails in its comeback attempt For those who have heard me speak, you’ve no doubt heard me uphold the SunnyD brand as the opposite of what we do at Stealing Share. We create preference....
Shenandoah National Park fills with magic and wonder

Shenandoah National Park fills with magic and wonder

Shenandoah National Park Tom Dougherty, CEO – Stealing Share 31 July 2018 Shenandoah National Park fills with magic and wonder This past weekend, nearly all of my immediate family broke away from the hubbub of our day-to-day lives for a camping trip in...
Washington DC just an excuse for Ivanka Trump brand

Washington DC just an excuse for Ivanka Trump brand

Ivanka Trump brand Tom Dougherty, CEO – Stealing Share 25 July 2018 Washington DC just an excuse for Ivanka Trump brand Citing her continued work in Washington for the “foreseeable future,” Ivanka Trump decides to close down her Ivanka Trump brand. Ivanka says,...
The true cost of the New York Daily News cuts

The true cost of the New York Daily News cuts

New York Daily News Tom Dougherty, CEO – Stealing Share 24 July 2018 The true cost of the New York Daily News cuts It’s a simple sign of the times that the infamous New York Daily News cuts 50% of its editorial staff – and it represents just another day for...
How a brand addresses a pacemaker recall

How a brand addresses a pacemaker recall

St Jude pacemaker recall Tom Dougherty, CEO – Stealing Share 31 August 2017 How a brand addresses a pacemaker recall Our experience in the medical device industry reaches across many of the top brands. Branding St. Jude Medical (now Abbott), working with...
Global Branding Experts. How do you choose?

Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Global Branding Experts Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Best Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Rebranding elements to grow market share

Rebranding elements to grow market share

The intricate rebranding elements Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette, which are simply representations of the brand. The new brand identity needs to reside in everything you do, say or imply....
AB InBev as a parent brand for its beers

AB InBev as a parent brand for its beers

AB InBev as a parent brand for its beers Tom Dougherty, CEO – Stealing Share 28 September 2016 Should AB InBev invest in its name? AB InBev, the global brewery that owns many of the world’s most famous beer brands, has decided that it will keep that name even...
Napoleon and Waterloo Anniversary is a lesson in marketing

Napoleon and Waterloo Anniversary is a lesson in marketing

Napoleon and Waterloo anniversary is a lesson in marketing Tom Dougherty, CEO – Stealing Share 18 June 2015   Think strategically   So today is the day when thousands of reenactors portray the famous battle where Napoleon met his end and began his exit from the...