BP’s Senate testimony
Tom Dougherty, CEO – Stealing Share
12 May 2010
BP Senate Testimony Epitomizes Their Failure
I blogged a few days ago on the brand issues facing BP framed in the context of the ongoing disaster in the Gulf. If you need further proof of how much BP as a brand has failed, look no further than yesterday’s Senate testimony.
Forget the image of “environmental responsibility,” how about just plain old “responsibility.” What we saw yesterday in the Senate testimony were three grown men pointing their fingers at the other two saying, “He did it.” BP, the owner of the well, Halliburton, a subcontractor in the construction of the well, and Transocean, the platform operator, sat there apparently oblivious that what happens as a result of this spill will affect not only their jobs but the future of domestic energy policy as well.
“BP, no its not easy right now to be responsible and take the high road, but it is essential.”
Interestingly, both Transocean and Halliburton both pointed their fingers at BP while BP hunkered down and pointed their finger Transocean. Last time I checked the definition of responsibility it had something to do with being held accountable for your actions – the buck stops here, so to speak. I guess at BP, the definition is something different, perhaps ending with, “only when it is easy.”
BP, no its not easy right now to be responsible and take the high road, but it is essential. It is what your brand is supposed to be and represent, and you failed. Forget the sluggish response. When given the opportunity at the hearings to take responsibility and tell the world,
“We are BP. It is our duty to take responsibility for this and we will double our efforts to put all resources we have available to handle this situation and ensure it does not happen again.”
You simply said,
“He did it.”
Great lesson in being responsible.
Too much customer service Tom Dougherty, CEO - Stealing Share 21 June 2018 Too much customer service is a real thing I’ve said this before, but I gotta say it again. Too much customer service drives me bat-shit crazy. Not surprisingly, Best Buy kills me with this....
Dow Jones ousts GE Tom Dougherty, CEO - Stealing Share 20 June 2018 Dow Jones kicks out GE. Now what? In 1896, the stock market adds GE as one of Dow Industrial Average’s first companies. As of June 26th of this year, it will no longer be part of the DJIA. I typically...
Tim Cook is leading the way Tom Dougherty, CEO - Stealing Share 19 June 2018 Apple CEO Tim Cook Tim Cook. Apple Act 2. Like everyone else, I worried about Apple’s succession plan. I was a died-in-the-wool member of the Steve Jobs cult. I was not sure what to make of...