Charlotte Bobcats to Charlotte Hornets: Is it enough?
Tom Dougherty, CEO – Stealing Share
23 May 2013
Remember, the Charlotte Hornets were GOOD
Michael Jordan announced today that the Charlotte Bobcats are going to grab its old name back because New Orleans has abandoned it. So from now on, the Bobcats are not the worst team in professional basketball. That honor goes to the Charlotte Hornets.
“Let’s hope Charlotte does not believe that a brand is just a name or a teal color palette.”
I don’t want to be too snarky here. Changing the brand name from Bobcats is a vocal notice that things are changing. No one, not even MJ, believes that the Charlotte NBA problem is the name or that changing that name will solve it. But at least something is changing.
Let’s hope Charlotte does not believe that a brand is just a name or a teal color palette. Brand promises the prospect and the loyal customer something about themselves when they choose to support the team. No one can promise winning, but Charlotte could promise something more than it has shown in the court in the last few years. Otherwise, the nostalgia of the Charlotte Hornets name will wear off.
Quora Tom Dougherty, CEO - Stealing Share 21 August 2018 Quora gets online etiquette right I have long found issue with online public discourse, namely with interactions on Twitter. It seems users can tweet anything outlandish (see: Alex Jones) and it'll be...
Advertising mistake Tom Dougherty, CEO - Stealing Share 20 August 2018 Advertising mistake colors me shocked If you’ve ever been on a TV advertising set, you see the careful craft that goes into everything. No matter how inane the ad might be. That’s why any...
MoviePass Tom Dougherty, CEO - Stealing Share 15 August 2018 MoviePass - the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great...