Charlotte Bobcats to Charlotte Hornets: Is it enough?
Tom Dougherty, CEO – Stealing Share
23 May 2013
Remember, the Charlotte Hornets were GOOD
Michael Jordan announced today that the Charlotte Bobcats are going to grab its old name back because New Orleans has abandoned it. So from now on, the Bobcats are not the worst team in professional basketball. That honor goes to the Charlotte Hornets.
“Let’s hope Charlotte does not believe that a brand is just a name or a teal color palette.”
I don’t want to be too snarky here. Changing the brand name from Bobcats is a vocal notice that things are changing. No one, not even MJ, believes that the Charlotte NBA problem is the name or that changing that name will solve it. But at least something is changing.
Let’s hope Charlotte does not believe that a brand is just a name or a teal color palette. Brand promises the prospect and the loyal customer something about themselves when they choose to support the team. No one can promise winning, but Charlotte could promise something more than it has shown in the court in the last few years. Otherwise, the nostalgia of the Charlotte Hornets name will wear off.
Nextdoor Tom Dougherty, CEO - Stealing Share 11 December 2018 Use Nextdoor, get rid of Facebook About a year or so ago, I kissed Facebook goodbye. Much to my surprise, it’s making me use NextDoor more. My withdrawal from online communities probably isn’t a shocker...
Brand Purpose Tom Dougherty, CEO - Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a term...
Retail market changes Tom Dougherty, CEO - Stealing Share 6 December 2018 Retail market changes are akin to climate change Are you paying attention to the many retail market changes? I am. Some fundamental changes are afoot. I believe the days of large generalized...