Charlotte Bobcats to Charlotte Hornets: Is it enough?
Tom Dougherty, CEO – Stealing Share
23 May 2013
Remember, the Charlotte Hornets were GOOD
Michael Jordan announced today that the Charlotte Bobcats are going to grab its old name back because New Orleans has abandoned it. So from now on, the Bobcats are not the worst team in professional basketball. That honor goes to the Charlotte Hornets.
“Let’s hope Charlotte does not believe that a brand is just a name or a teal color palette.”
I don’t want to be too snarky here. Changing the brand name from Bobcats is a vocal notice that things are changing. No one, not even MJ, believes that the Charlotte NBA problem is the name or that changing that name will solve it. But at least something is changing.
Let’s hope Charlotte does not believe that a brand is just a name or a teal color palette. Brand promises the prospect and the loyal customer something about themselves when they choose to support the team. No one can promise winning, but Charlotte could promise something more than it has shown in the court in the last few years. Otherwise, the nostalgia of the Charlotte Hornets name will wear off.
Cafe du Monde coffee Tom Dougherty, CEO - Stealing Share 16 October 2019 Cafe Du Monde elicits an experience, what’s not to love? I woke up early this morning. Well, that’s a bit of an understatement. More like 3:30 in the morning early. Nonetheless, an...
Smart glasses Tom Dougherty, CEO - Stealing Share 14 October 2019 Smart glasses making a comeback. This time, with Apple. Well, maybe I don’t know everything. With the announcement that Apple will be unveiling its own smart glasses, it’s time to fess up....
Sports Illustrated firings Tom Dougherty, CEO - Stealing Share 7 October 2019 The mass Sports Illustrated firings didn’t have to be Among all the terrible news last week (and I could list many), the mass Sports Illustrated firings of nearly half its...