Taking Research in Motion seriously
Tom Dougherty, CEO – Stealing Share
11 July 2013
Changing its name to BlackBerry?
Research in Motion really wanted a name change. It’s just a shame it decided to go with BlackBerry. Can you take BlackBerry seriously?
Once home to the coolest smartphone on the planet — the BlackBerry — Research in Motion has been annihilated by the competition in recent years. BlackBerry phones have become technologically obsolete and the “Lucy” in the evolution of smartphones.
“I get why RIM wanted a new identity. But changing its name to BlackBerry is what it should have avoided most.”
This out-of-date thinking has been reflected in the stock market too, where Research in Motion shares have tanked. This doesn’t bode well for its attempt to play catch-up by introducing new, technologically savvy smartphones.
I get why RIM wanted a new identity. But changing its name to BlackBerry is what it should have avoided most.
BlackBerry is a name people associate with outdated technology. It doesn’t hold nostalgic value, but represents clunky in the era of the sleek iPhone and Android.
The Blackberry name is simply an albatross. If Research in Motion (or, now, BlackBerry) ever wants to be taken seriously again, the name BlackBerry should be tossed to the curb.
Cafe du Monde coffee Tom Dougherty, CEO - Stealing Share 16 October 2019 Cafe Du Monde elicits an experience, what’s not to love? I woke up early this morning. Well, that’s a bit of an understatement. More like 3:30 in the morning early. Nonetheless, an...
Smart glasses Tom Dougherty, CEO - Stealing Share 14 October 2019 Smart glasses making a comeback. This time, with Apple. Well, maybe I don’t know everything. With the announcement that Apple will be unveiling its own smart glasses, it’s time to fess up....
Sports Illustrated firings Tom Dougherty, CEO - Stealing Share 7 October 2019 The mass Sports Illustrated firings didn’t have to be Among all the terrible news last week (and I could list many), the mass Sports Illustrated firings of nearly half its...