Taking Research in Motion seriously
Tom Dougherty, CEO – Stealing Share
11 July 2013
Changing its name to BlackBerry?
Research in Motion really wanted a name change. It’s just a shame it decided to go with BlackBerry. Can you take BlackBerry seriously?
Once home to the coolest smartphone on the planet — the BlackBerry — Research in Motion has been annihilated by the competition in recent years. BlackBerry phones have become technologically obsolete and the “Lucy” in the evolution of smartphones.
“I get why RIM wanted a new identity. But changing its name to BlackBerry is what it should have avoided most.”
This out-of-date thinking has been reflected in the stock market too, where Research in Motion shares have tanked. This doesn’t bode well for its attempt to play catch-up by introducing new, technologically savvy smartphones.
I get why RIM wanted a new identity. But changing its name to BlackBerry is what it should have avoided most.
BlackBerry is a name people associate with outdated technology. It doesn’t hold nostalgic value, but represents clunky in the era of the sleek iPhone and Android.
The Blackberry name is simply an albatross. If Research in Motion (or, now, BlackBerry) ever wants to be taken seriously again, the name BlackBerry should be tossed to the curb.
Walmart home delivery Tom Dougherty, CEO - Stealing Share 22 May 2019 Walmart home delivery goes next day. Amazon’s response? Walmart home delivery once again responds to Amazon, and so the delivery version of the Battle of Winterfell is on. As I wrote...
The Ember mug Tom Dougherty, CEO - Stealing Share 21 May 2019 The Ember mug makes you smarter My youngest son and his wife are notorious for giving some of the coolest gifts known to man. They are a thoughtful (and creative) couple. So whatever they’re...
Clif Bar Tom Dougherty, CEO - Stealing Share 20 May 2019 Clif Bar logo comes alive, mystery dies When it comes to branding, there’s always a fine line between keeping the mystery alive and blowing it open for all to see. Take Clif Bar, which is unveiling...