Bing vs Google
Tom Dougherty, CEO – Stealing Share
9 September 2013
Bing is stealing share but not enough of it.
Bing is trying
I have been watching the slow emergence of Microsoft’s search engine, Bing, carefully because it seemed to me to be a losing proposition. I haven’t had faith in the Microsoft brand in decades because it’s known for over-complexity, which always gets trumped by Apple’s simplicity.
In addition, Google has owned the search engine space and its brand has always held great appeal.
But Bing is slowly making inroads, reaching an all time 17% market share last spring, while Google was down almost a point in market share (while still owning more than 66% of the market).
“Nobody Bings something. Everyone Googles it.”
What’s happening here, Bing?
Its name means precision and the sound, of sorts, of when you’ve found what you’re looking for. It’s not difficult to navigate in any way and, while its pages certainly are similar to Google, it has added color to the search engine space.
Microsoft is continuing to invest in its search engine. It has signed a deal with Local to provide location-based product data that will replace Bing Shopping.
Google is no brand to mess with, meaning that Bing is in for a long haul to continue stealing market share. But I wouldn’t be surprised if it continued its upward ascent. I just doubt it will ever pass Google in importance.
I believe it will be around for the long haul because Microsoft needs it to be a player. Yahoo will go away and die but not these guys? I think it is destined to be a minor player. Nobody Bings something. Everyone Googles it.
Bicycle cards Tom Dougherty, CEO - Stealing Share 22 March 2018 Bicycle cards owns the category - and me We all sport idiosyncrasies, and we should embrace them. I’m no different. I obsess over collecting obscure items, such as pocket watches. Yea, I have a lot of...
Cambridge Analytica scandal Tom Dougherty, CEO - Stealing Share 21 March 2018 Participants in the Cambridge Analytica scandal get brand right If you haven’t had a chance to watch any of Britain’s Channel 4 news exposé on the Cambridge Analytica scandal, you are...
Cambridge Analytica Tom Dougherty, CEO - Stealing Share 29 November 2016 Cambridge Analytica and Facebook problems The Facebook Cambridge Analytica problems swarm news feeds, and for good reason. Much of the news focuses on Cambridge Analytica, its use of data mining...