The Greatest Branding Companies
Best brand companies. Go ahead and pick one.
Who are the best brand companies?
It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list.
But, the list of best brand companies should read —The Best Brand Company. Singular.
Creating an identity and creating brand equities is different from persuasion. The best brand companies all recognize that persuasion is the only reason to rebrand ANYTHING.
Rebranding must have a greater marketing purpose.
Why brands need to rebrand?
If you are a smart CEO or a real marketer. You get it.
Rebranding can be expensive. Change is expensive. And, change is difficult.
Why should you rebrand? The only REAL reason is to increase your brand’s preference and make your brand more important. That’s the whole of it.
Our only purpose is to position your brand to grow market share.
But, we know that your brand must have permission to be more important.
Rebranding is how you fix and empower that permission.
”Without that baseline of truth, even the most clever of advertising is seen as bullshit.”
A new advertising campaign can’t do it alone
Brand, as we create it, is about changing permissions. Rebranding needs to have believable claims.
Without that baseline of truth, even the most clever of advertising is seen as bullshit.
The best brand companies
So, go ahead and Google rebranding companies. Check out the list of best brand companies. What do those brand consultants tell you they do? How do they define REBRANDING?
They are all the same. Claiming to be successful in rebranding everything from Sears to RadioShack. They talk about equity markers. Color palettes and logo development. But, none of them talk about persuasion.
None of them. Go ahead and check right now. As a matter of fact, I’ll make it easy for you. Here is a link to a whole list of branding agencies. I’ll wait here till you finish.
”That’s why your preference and margins will improve. It’s called STEALING SHARE. So are we.”
The best brand companies work
These guys created new logos and identities. And, at great cost. Not just for the rebranding work but to roll it out. Tell me, what kind of ROI did Pizza Hut get when the brand company gave them new signage? Exactly.
We are not for everybody. Some feel safe by choosing a well-known rebranding company like Interbrand or Landor. We think you should include them in your consideration. There is safety in the status quo. But we should be included too.
The best brand companies are not to everyone’s tastes
You must be hungry to include us in your rebranding company search.
Your advertising and marketing will be better and more effective because it will be built on a believable foundation. Your brand will be important and valuable.
That’s why your preference and margins will improve. It’s called STEALING SHARE.
So are we.
CKE splits brands Tom Dougherty, CEO - Stealing Share 22 February 2018 CKE splits up two brands when it should just keep one CKE Restaurant Holdings is launching a Carl’s Jr only ad campaign, effectively splitting the Hardees and Carl’s Jr brands. For the past 20...
Spotify devices Tom Dougherty, CEO - Stealing Share 21 February 2018 Spotify should be making devices I arrived late as an Apple Music subscriber. But before then, I counted myself an avid user of the Spotify platform. Why did I switch? Because Apple Music integrates...
Winter Olympics Tom Dougherty, CEO - Stealing Share 20 February 2018 Are you finding the Winter Olympics...boring? Are you watching the Winter Olympics? I’ve been watching my share because usually I love the Olympics. But I’ve got to say. These Games have been, well,...