The Best Branding CompaniesBy Tom Dougherty
Best brand companies. Go ahead and pick one.
Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list.
Creating an identity and brand equities is different from persuasion. Most brand companies specialize in brand identity, which rarely impacts your market share. The best brand companies recognize that persuasion is the only reason to rebrand ANYTHING.
Rebranding must have a greater marketing purpose.
Why seek out one of the best brand companies
If you are a smart CEO or a real marketer. You get it.
Rebranding can be expensive. Change is expensive and difficult.
Why should you rebrand? The only REAL reason is to increase your brand’s preference and make your brand more important. That’s the whole of it.
Our only purpose is to position your brand to steal market share from your competition. There’s no other reason.
We won’t change a name or a logo without the strategy dictating it. In fact, it’s your customers and, more importantly, the customers of your competition who will tell us what moves them. Because the only reason to hire a brand company in the first place is grow your business. And the only way to do that is by attracting the customers of your competition.
”Without that baseline of truth, even the most clever of advertising is seen as bullshit.”
A new advertising campaign can’t do it alone
Brand, as we create it, is about changing permissions. Rebranding needs to have believable claims.
Without that baseline of truth, even the most clever of advertising is seen as bullshit.
The best brand companies
So, go ahead and Google rebranding companies. Check out the list of best brand companies. What do those brand consultants tell you they do? How do they define REBRANDING?
They are all the same. Claiming to be successful in rebranding everything from Sears to RadioShack. They talk about equity markers. Color palettes and logo development. But none of them talk about persuasion.
None of them. Go ahead and check right now. As a matter of fact, I’ll make it easy for you. Here is a link to a whole list of branding agencies. I’ll wait here till you finish.
”That’s why your preference and margins will improve. It’s called STEALING SHARE. So are we.”
The best brand companies work
You can be misled because being best is confused with biggest. We want you to make the comparison between our work and the work of other brand companies. Here is a link to some work that our competitors brag about. We would be embarrassed to let anyone know we did that kind of work.
These guys created new logos and identities. And, at great cost. Not just for the rebranding work but to roll it out. Tell me, what kind of ROI did Pizza Hut get when the brand company gave them new signage? Exactly.
We are not for everybody. Some feel safe by choosing a well-known rebranding company like Interbrand or Landor. We think you should include them in your consideration. There is safety in the status quo. But we should be included too.
The best brand companies are not to everyone’s tastes
You must be hungry to include us in your rebranding company search.
Your advertising and marketing will be better and more effective because it will be built on a believable foundation. Your brand will be important and valuable.
That’s why your preference and margins will improve. It’s called STEALING SHARE.
So are we.