Who wins the Amazon Best Buy partnership?

Who wins the Amazon Best Buy partnership?

Amazon Best Buy Tom Dougherty, CEO – Stealing Share 18 April 2018 Who wins the Amazon Best Buy partnership? The recently announced Amazon Best Buy partnership is not the kind of partnership where Best Buy is opening a store within a store on Amazon. Rather, this...
Starbucks brand promise forgotten in Philadelphia

Starbucks brand promise forgotten in Philadelphia

Starbucks brand promise Tom Dougherty, CEO – Stealing Share 16 April 2018 Starbucks brand promise forgotten in Philadelphia It’s easy in this politically charged climate to spout outrage. Between Trump, Comey, Facebook, Syria, Russia and what-have-you, yelling...
Pharmaceutical advertising reaches new absurdity

Pharmaceutical advertising reaches new absurdity

Pharmaceutical Advertising Tom Dougherty, CEO – Stealing Share 11 April 2018 Pharmaceutical advertising reaches new absurdity Watching TV last night, I came across this commercial for Cosentyx, a drug to treat psoriasis from the drug company Novartis. The...
ROLI Songmaker appeals to a songwriter’s craft

ROLI Songmaker appeals to a songwriter’s craft

ROLI Songmaker Tom Dougherty, CEO – Stealing Share 10 April 2018 ROLI Songmaker appeals to a songwriter’s craft The following blog on the ROLI Songmaker Kit is being written brand strategist (and music gear hound), Mark Dougherty. I am not going to lie. I...
Zuckerberg, Facebook and brand repair

Zuckerberg, Facebook and brand repair

Mark Zuckerberg Tom Dougherty, CEO – Stealing Share 9 April 2018 Zuckerberg, Facebook and brand repair What to do if you’re Mark Zuckerberg? Your lifelong baby, Facebook, stabs itself in the neck by selling customer data. You’re testifying before Congress in...
Saving Newspapers. Rebranding Newspapers.

Saving Newspapers. Rebranding Newspapers.

Saving newspapers Tom Dougherty, CEO – Stealing Share 5 April 2018 Saving Newspapers. Rebranding Newspapers. Saving Newspapers is a worthy endeavor. It’s also close to my heart. My sister spent her career serving as a reporter and noted columnist. Yet, I...
TV streaming revolution charges ahead with ESPN Plus

TV streaming revolution charges ahead with ESPN Plus

ESPN Plus Tom Dougherty, CEO – Stealing Share 4 April 2018 TV streaming revolution charges ahead with ESPN Plus It’s happening. With television viewing moving away from cable and satellite, it’s the streaming services taking control of our lives. The last fort...
Instagram doesn’t need any stinking Apple Watches

Instagram doesn’t need any stinking Apple Watches

Instagram Tom Dougherty, CEO – Stealing Share 3 April 2018 Instagram doesn’t need any stinking Apple Watches My family slowly moves into jumping aboard the Apple Watch train while I remain the odd one out. I come clad with an antique pocket watch, daily. My...
Mazda ad typical despite 11 research studies

Mazda ad typical despite 11 research studies

Mazda ad Tom Dougherty, CEO – Stealing Share 2 April 2018 Mazda ad typical despite 11 research studies Oh my God. So, let me get this straight. Mazda conducts, so it says, 11 research studies, speaks to more than 4,000 respondents and the result? A Mazda ad that...
A libertarian view on the opioid crisis

A libertarian view on the opioid crisis

Opioid crisis Tom Dougherty, CEO – Stealing Share 29 March 2018 A libertarian view on the opioid crisis As a brand guy, I recognize that one of the most powerful values a brand can have is a resolution of internal mental conflicts. I know what you are thinking....
There was little Toys R Us could do

There was little Toys R Us could do

Toys R Us Tom Dougherty, CEO – Stealing Share 28 March 2018 There was little Toys R Us could do Were you a Toys R Us kid who didn’t want to grow up? It saddens me that Toys ‘R Us is shutting down. It really does. Toys R Us stood as a retailing icon. For many...
Apple education event shows promise

Apple education event shows promise

Apple education Tom Dougherty, CEO – Stealing Share 27 March 2018 Apple education event shows promise I am not always jazzing for Apple events, but the upcoming keynote, “Field Trip” has me hopeful. This, as both the name and as pundits suggest, focuses...