American Airlines TV ad dismisses the most important part

American Airlines TV ad dismisses the most important part

American Airlines TV ad Tom Dougherty, CEO – Stealing Share 23 April 2020 American Airlines TV ad dismisses the most important part The new American Airlines TV ad, its first in four years, is quite creative in how the brand was able to assemble it. But it...
The NFL Draft: The league gets lucky

The NFL Draft: The league gets lucky

The NFL Draft Tom Dougherty, CEO – Stealing Share 22 April 2020 The NFL Draft: The league gets lucky I’m not the biggest NFL fan (I prefer the college level), but I do find the actions of sports’ most valuable brand interesting and often amusing. Gronk going to...
Why Apple’s iPhone SE will become THE mainstream smart phone

Why Apple’s iPhone SE will become THE mainstream smart phone

iPhone SE Tom Dougherty, CEO – Stealing Share 21 April 2020 Why Apple’s iPhone SE will become THE mainstream smart phone I’ve certainly been writing quite a bit about our COVID-19 messaging model that tracks the changes in human motivators during this time. And,...
Grocery brands missing today’s opportunity

Grocery brands missing today’s opportunity

Grocery brands Tom Dougherty, CEO – Stealing Share 20 April 2020 Grocery brands missing today’s opportunity Inserted in an interview with Kroger CEO Rodney McMullen on the current state of grocery brands was an interesting tidbit about his own.“Customers shop...
Coldwell Banker ad fails with today’s human motivators

Coldwell Banker ad fails with today’s human motivators

Coldwell Banker ad in today’s environment Tom Dougherty, CEO – Stealing Share 16 April 2020 Coldwell Banker ad fails with today’s human motivators Marketers all over are desperately trying to find ways to impact target audiences during this time of the...
Marketing during COVID-19: A primer

Marketing during COVID-19: A primer

Marketing during COVID-19 Tom Dougherty, CEO – Stealing Share 6 April 2020 Marketing during COVID-19: A Primer So much is uncertain these days. And uncertainty often gives way to fear. That’s what many brands are feeling right now and why marketing during...
Putting up their dukes: The COVID-19 education impact

Putting up their dukes: The COVID-19 education impact

COVID-19 education impact Tom Dougherty, CEO – Stealing Share 31 March 2020 Putting up their dukes: The COVID-19 education impact The following post on the COVID-19 education impact is written by freelance brand strategist Mark Dougherty, who serves as a public...
NFL free agency at least provides a distraction

NFL free agency at least provides a distraction

NFL free agency Tom Dougherty, CEO – Stealing Share 18 March 2020 NFL free agency at least provides a distraction Things are certainly in a strange place. People continue to be holed up and will be for the foreseeable future. All the while, a crazy NFL free...
Stay in quarantine. It’s the least we can do.

Stay in quarantine. It’s the least we can do.

Stay in quarantine Tom Dougherty, CEO – Stealing Share 16 March 2020 Stay in quarantine. It’s the least we can do. It seems ridiculous to write anything today concerning branding or marketing or whatever the latest inanity going on in the advertising world. Not...
The DirecTV brand is being left to die

The DirecTV brand is being left to die

DirecTV brand Tom Dougherty, CEO – Stealing Share 11 March 2020 The DirecTV brand is being left to die The DirecTV brand is dying and AT&T, its parent company, is letting it go, effectively abandoning it to focus its efforts on the upcoming AT&T TV...
Another victim of the coronavirus: The Summer Olympics

Another victim of the coronavirus: The Summer Olympics

Summer Olympics, coronavirus Tom Dougherty, CEO – Stealing Share 9 March 2020 Another victim of the coronavirus: The Summer Olympics The coronavirus produces many effects. The nearly 4,000 dead worldwide with more than 111,000 people contracting the virus. The...
Here comes another Burger King flop, the Chip Butty

Here comes another Burger King flop, the Chip Butty

Burger King and the Chip Butty Tom Dougherty, CEO – Stealing Share 4 March 2020 Here comes another Burger King flop, the Chip Butty God, I wish this was a joke. But get ready for the Chip Butty from Burger King, a sandwich with french fries instead of meat. The...