Social media study shows struggle with importance

Social media study Tom Dougherty, CEO – Stealing Share 13 May 2019 Social media study shows struggle with importance Many marketers love social media because it’s cheap. And you can measure it in terms of likes, shares, retweets and comments. But, as a recent...
Wake up, medical device marketers

Wake up, medical device marketers

Medical device marketers Tom Dougherty, CEO – Stealing Share 9 May 2019 Wake up, medical device marketers A few weeks back I wrote a post on pharmaceutical advertising, remember? That there’s so much of it? Traditionally, medical devices have not followed...
A Styrofoam ban is a no brainer

A Styrofoam ban is a no brainer

Styrofoam ban Tom Dougherty, CEO – Stealing Share 8 May 2019 A Styrofoam ban is a no brainer Maine is banning Polystyrene, commonly known as Styrofoam. Good riddance. It can’t be reused, it’s difficult to recycle, it’s not biodegradable and manufacturing...
Please leave Woodstock alone

Please leave Woodstock alone

Woodstock Tom Dougherty, CEO – Stealing Share 7 May 2019 Please leave Woodstock alone I was a hippie in my youth. Me, with my puffed coiffure accompanied by bell bottoms and a leather vest. Saddled with a tattered copy of Carlos Castaneda’s The Teachings of Don...
Kentucky Derby controversy – a good thing for the sport?

Kentucky Derby controversy – a good thing for the sport?

Kentucky Derby controversy Tom Dougherty, CEO – Stealing Share 6 May 2019 Kentucky Derby controversy – a good thing for the sport? In boxing, controversy just primes the mob to yell, “We wanna a rematch!” In horse racing, with the Kentucky Derby controversy...
Walmart online grocery seriously stalking Amazon’s leadership

Walmart online grocery seriously stalking Amazon’s leadership

Walmart online grocery Tom Dougherty, CEO – Stealing Share 1 May 2019 Walmart online grocery seriously stalking Amazon’s leadership Thank you, Walmart online grocery. Thank you for giving me one-day shipping from Amazon Prime.I generally hate Walmart. I don’t...
Teenage Engineering, a brand of sound with nuance

Teenage Engineering, a brand of sound with nuance

Teenage Engineering Tom Dougherty, CEO – Stealing Share 30 April 2019 Teenage Engineering, a brand of sound with nuance Recently, the crew at Stealing Share dove into rebranding the cymbal giant, Sabian. This brought us to Sabian’s Canadian headquarters where...
Why Amazon stores are struggling

Why Amazon stores are struggling

Amazon stores Tom Dougherty, CEO – Stealing Share 29 April 2019 Why Amazon stores are struggling More than a year ago, I wrote that the success of Amazon Go and other various Amazon stores would depend on brand. That is, how those stores defined their customers,...
Why we love subscription boxes

Why we love subscription boxes

Subscription boxes Tom Dougherty, CEO – Stealing Share 26 April 2019 Why we love subscription boxes I am a slow learner. Subscription boxes are not in my experience. Yesterday on the way in to the office, I heard a radio commercial I have heard many times...
Pharmaceutical TV advertising: Why so much of it?

Pharmaceutical TV advertising: Why so much of it?

Pharmaceutical TV advertising Tom Dougherty, CEO – Stealing Share 25 April 2019 Pharmaceutical TV advertising: Why so much of it? Has anyone else noticed how crazy pharmaceutical TV advertising has become?I’m not talking about the often outright goofiness....
Arya Stark had every right to get naked

Arya Stark had every right to get naked

Arya Stark Tom Dougherty, CEO – Stealing Share 24 April 2019 Arya Stark had every right to get naked (Game of Thrones spoiler alert! Especially when it comes to the beloved and now all grownup Arya Stark.)I was as shocked as everyone else this past Sunday while...
Grey Goose brand repositions, with mixed results

Grey Goose brand repositions, with mixed results

Grey Goose brand Tom Dougherty, CEO – Stealing Share 22 April 2019 Grey Goose brand repositions, with mixed results The Grey Goose brand stands in a current state of confusion. With sales falling (for a variety of reasons), a new campaign seeks to reposition the...