NFL free agency at least provides a distraction

NFL free agency at least provides a distraction

NFL free agency Tom Dougherty, CEO – Stealing Share 18 March 2020 NFL free agency at least provides a distraction Things are certainly in a strange place. People continue to be holed up and will be for the foreseeable future. All the while, a crazy NFL free...
Stay in quarantine. It’s the least we can do.

Stay in quarantine. It’s the least we can do.

Stay in quarantine Tom Dougherty, CEO – Stealing Share 16 March 2020 Stay in quarantine. It’s the least we can do. It seems ridiculous to write anything today concerning branding or marketing or whatever the latest inanity going on in the advertising world. Not...
The DirecTV brand is being left to die

The DirecTV brand is being left to die

DirecTV brand Tom Dougherty, CEO – Stealing Share 11 March 2020 The DirecTV brand is being left to die The DirecTV brand is dying and AT&T, its parent company, is letting it go, effectively abandoning it to focus its efforts on the upcoming AT&T TV...
Another victim of the coronavirus: The Summer Olympics

Another victim of the coronavirus: The Summer Olympics

Summer Olympics, coronavirus Tom Dougherty, CEO – Stealing Share 9 March 2020 Another victim of the coronavirus: The Summer Olympics The coronavirus produces many effects. The nearly 4,000 dead worldwide with more than 111,000 people contracting the virus. The...
Here comes another Burger King flop, the Chip Butty

Here comes another Burger King flop, the Chip Butty

Burger King and the Chip Butty Tom Dougherty, CEO – Stealing Share 4 March 2020 Here comes another Burger King flop, the Chip Butty God, I wish this was a joke. But get ready for the Chip Butty from Burger King, a sandwich with french fries instead of meat. The...
Frekvens mixes the brand strengths of Teenage Engineering and IKEA

Frekvens mixes the brand strengths of Teenage Engineering and IKEA

Frekvens Tom Dougherty, CEO – Stealing Share 3 March 2020 Frekvens mixes the brand strengths of Teenage Engineering and IKEA I can’t remember a time when I was as jazzed about line of audio speakers (yes friends, you read that correctly, audio speakers) as I am...
The Corona brand needn’t panic over idiots

The Corona brand needn’t panic over idiots

Corona, coronavirus Tom Dougherty, CEO – Stealing Share 2 March 2020 The Corona brand needn’t panic over idiots I don’t know if I’ve ever seen quite the conundrum as the one facing the Corona brand. Yes, the beer brand. Not the coronavirus that’s being...
Never responding to all the competition killed Earth Fare

Never responding to all the competition killed Earth Fare

The demise of Earth Fare Tom Dougherty, CEO – Stealing Share 25 February 2020 Never responding to all the competition killed Earth Fare Let’s talk grocery chains for a moment, and in particular, the now defunct Earth Fare.In my hometown of Greensboro, North...
Who decides what is Twitter misinformation and what is not?

Who decides what is Twitter misinformation and what is not?

Twitter misinformation Tom Dougherty, CEO – Stealing Share 24 February 2020 Who decides what is Twitter misinformation and what is not? The 2016 Presidential election was full of Twitter misinformation, as well as on Facebook and other social media platforms. It...
The Weight Watchers brand opens up

The Weight Watchers brand opens up

Weight Watchers brand Tom Dougherty, CEO – Stealing Share 18 February 2020 The Weight Watchers brand opens up For any dietary plan to work, it must align with your mental wiring. That’s why I was so initially intrigued by the Noom diet, until its administrators...
Goodyear brand improves, but still lacks connection

Goodyear brand improves, but still lacks connection

Goodyear brand Tom Dougherty, CEO – Stealing Share 17 February 2020 Goodyear brand improves, but still lacks connection Whether you’re the Goodyear brand or any other brand of tire, you compete in a tough industry. One that’s a victim of its own success.While...
Teachers — make use of commonlit, and right away at that

Teachers — make use of commonlit, and right away at that

Commonlit Tom Dougherty, CEO – Stealing Share 29 November 2016 Teachers — make use of commonlit, and right away at that I’ll proclaim this right away — commonlit is an exceptional tool for teachers. But I’ll get back to that in a moment. This past weekend, my...