The irony of much of today’s retail branding

The irony of much of today’s retail branding

Retail branding Tom Dougherty, CEO – Stealing Share 17 September 2019 The irony of much of today’s retail branding Here’s an example of irony in retail branding. Cost Plus World Market, or as we generally coin it, “World Market,” stands at the peak of my...
Ignore rebranding basics and you end up with the expected

Ignore rebranding basics and you end up with the expected

Rebranding basics Tom Dougherty, CEO – Stealing Share 16 September 2019 Ignore rebranding basics and you end up with the expected Even after all these decades of marketers discussing their profession, I still don’t understand how so many of them get rebranding...
Love that chicken (sandwich) from Popeyes

Love that chicken (sandwich) from Popeyes

Popeyes chicken sandwich Tom Dougherty, CEO – Stealing Share 11 September 2019 Love that chicken (sandwich) from Popeyes They’ve caused fights, rapper Quavo tried selling them for $1,000 apiece and Popeyes sold twice as many chicken sandwiches per day than...
Let’s hear it for Sharpies, right?

Let’s hear it for Sharpies, right?

Sharpies Tom Dougherty, CEO – Stealing Share 10 September 2019 Let’s hear it for Sharpies, right? Sharpies! Yes, big ole’ Sharpies! But first — Our country can be a shit-storm of crazy. Beliefs – even the most superficial ones – are...
The Dockers brand: Hip or deeply unhip?

The Dockers brand: Hip or deeply unhip?

Dockers brand Tom Dougherty, CEO – Stealing Share 9 September 2019 The Dockers brand: Hip or deeply unhip? There’s a scene from an early Seinfeld episode that always cracks me up, Jerry making fun of a late 80s Dockers brand commercial. But here’s the thing. As...
New Walmart gun policy sign of market leadership

New Walmart gun policy sign of market leadership

Walmart gun policy Tom Dougherty, CEO – Stealing Share 4 September 2019 New Walmart gun policy sign of market leadership In the wake of mass shootings across the country, a new Walmart gun policy puts a stake in the ground that the nation’s biggest retailer has...
The brand of Moleskin journals defines its audience

The brand of Moleskin journals defines its audience

Moleskin journals  Tom Dougherty, CEO – Stealing Share 3 September 2019 The brand of Moleskin journals defines its audience I walk a meandering journey as a creative individual. There was a time when I owned an unhinged love of poetry. I studied the works of...
What are the challenges the new Papa Johns CEO faces?

What are the challenges the new Papa Johns CEO faces?

New Papa Johns CEO Tom Dougherty, CEO – Stealing Share 28 August 2019 What are the challenges the new Papa Johns CEO faces? The new Papa Johns CEO is Rob Lynch, who left the same position at Arby’s to take over the problematic pizza chain.Things have not gone...
Using Google Drive is an exercise in punishment

Using Google Drive is an exercise in punishment

Using Google Drive  Tom Dougherty, CEO – Stealing Share 27 August 2019 Using Google Drive is an exercise in punishment So yeah. As readers are keenly aware, I am both a tech-junkie and an Apple fanboy. Just check out a smattering of my posts on the brand. As...
Have you been in a Target retail store lately?

Have you been in a Target retail store lately?

Target retail Tom Dougherty, CEO – Stealing Share 26 August 2019 Have you been in a Target retail store lately? It may be small steps, but the new initiatives for Target retail are somewhat encouraging for a brand desperately in need of an overhaul. While annual...
The Dunkin drive-thru is a testament to brand ignorance

The Dunkin drive-thru is a testament to brand ignorance

Dunkin drive-thru Tom Dougherty, CEO – Stealing Share 14 August 2019 The Dunkin drive-thru is a testament to brand ignorance Dunkin Donuts, or Dunkin, or whatever the hell you are supposed to call it, just doesn’t understand how customers interpret its brand....
Millennials changing the apparel industry in fascinating ways

Millennials changing the apparel industry in fascinating ways

Apparel industry, Millennials Tom Dougherty, CEO – Stealing Share 13 August 2019 Millennials changing the apparel industry in fascinating ways Wanna find how much the world has changed by looking into an unlikely place? How about the changing attitudes within...