MLB return in jeopardy, so is the sport itself

MLB return in jeopardy, so is the sport itself

MLB return? Tom Dougherty, CEO – Stealing Share 16 June 2020 MLB return in jeopardy, so is the sport itself An MLB return to play would be more important to that sport than any other, yet major league baseball finds itself on the brink of disaster over the...
The NASCAR rebrand finally arrives

The NASCAR rebrand finally arrives

NASCAR rebrand Tom Dougherty, CEO – Stealing Share 15 June 2020 The NASCAR rebrand finally arrives The NASCAR rebrand continues, a long journey from its beginning. The stock car racing organization holds roots in the South when bootleggers during Prohibition...
League accepting NFL protests. Tide turning?

League accepting NFL protests. Tide turning?

NFL protests Tom Dougherty, CEO – Stealing Share 9 June 2020 League accepting NFL protests. Tide turning? If there’s one thing we’ve learned over the past few days, it’s that the NFL players own a lot more power than they (or we) previously thought. The...
Right now. OUR brand matters most of all.

Right now. OUR brand matters most of all.

Our brand Tom Dougherty, CEO – Stealing Share 2 June 2020 Right now. OUR brand matters most of all. These are the strangest of times — none like I can ever remember or could have imagined. And I can’t help but feel the world is cascading into an impending sea...
Brands surprisingly respond to Black Lives Matter, sensing change

Brands surprisingly respond to Black Lives Matter, sensing change

Black Lives Matter Tom Dougherty, CEO – Stealing Share 1 June 2020 Brands surprisingly respond to Black Lives Matter, sensing change Few institutions are more wary of diving into the ocean of social issues than corporate America. So it was surprising and welcome...
New positioning for universities post Covid-19

New positioning for universities post Covid-19

Universities post Covid-19 Tom Dougherty, CEO – Stealing Share 27 May 2020 New positioning for universities post Covid-19 Higher education is upside down. What was a given just five months ago is no longer certain. Universities post COVID-19 are facing...
COVID-19 speeds up auto sales evolution

COVID-19 speeds up auto sales evolution

Auto sales Tom Dougherty, CEO – Stealing Share 26 May 2020 COVID-19 speeds up auto sales evolution The COVID-19 virus has certainly changed the way we shop and how retailers react. But what changes will stay, evolve or simply go away? If one thing’s becoming...
Where the Apple TV+ service goes from here

Where the Apple TV+ service goes from here

The Apple TV+ service Tom Dougherty, CEO – Stealing Share 21 May 2020 Where the Apple TV+ service goes from here In this time of quarantine, streaming TV is booming. More people are watching Netflix, Amazon Prime, Disney Plus and Hulu than ever before. But not...
What the NASCAR reopening means

What the NASCAR reopening means

NASCAR reopening Tom Dougherty, CEO – Stealing Share 19 May 2020 What the NASCAR reopening means Sports are creeping back into our lives with some charity events, UFC fights and some soccer. But many more than expected tuned into the NASCAR reopening with record...
JCPenney bankruptcy expected, COVID-19 or not

JCPenney bankruptcy expected, COVID-19 or not

JCPenney bankruptcy Tom Dougherty, CEO – Stealing Share 18 May 2020 JCPenney bankruptcy expected, COVID-19 or not When news of the JCPenney bankruptcy spread over the weekend, was anyone surprised? The retailer can blame the COVID-19 virus all it wants. But the...
BJ’s Wholesale hits the right tone, approach

BJ’s Wholesale hits the right tone, approach

BJ’s Wholesale Club Tom Dougherty, CEO – Stealing Share 14 May 2020 BJ’s Wholesale hits the right tone, approach We’re all watching brands struggle marketing during this time of quarantine. And, for the most part, they are merely doing the expected. Not...