Google checking faces all kinds of pitfalls

Google checking faces all kinds of pitfalls

Google checking Tom Dougherty, CEO – Stealing Share 13 November 2019 Google checking faces all kinds of pitfalls According to many media reports, your next way to bank is by using a Google checking account. Project Cache will partner Google with Citi and...
Why don’t retailing brands get it?

Why don’t retailing brands get it?

Retailing brands Tom Dougherty, CEO – Stealing Share 12 November 2019 Why don’t retailing brands get it? Do retailing brands understand why Amazon’s eating their lunches? Because sometimes I wonder, with all the ways they are hoping to attract customers as the...
Kroger rebranding trots out the tired clichés

Kroger rebranding trots out the tired clichés

Kroger rebranding Tom Dougherty, CEO – Stealing Share 7 November 2019 Kroger rebranding trots out the tired clichés The new Kroger rebranding is anything but. The grocery chain is unveiling what it calls a new brand by adjusting its logo and trotting out the...
JC Penney branding ignored for yoga classes. So brilliant, right?

JC Penney branding ignored for yoga classes. So brilliant, right?

JC Penney branding Tom Dougherty, CEO – Stealing Share 6 November 2019 JC Penney branding ignored for yoga classes. So brilliant, right? Oh, the desperate things retailers will try to gain preference. In the latest example of ignoring the bigger problem, JC...
MicroFreak, a case study in what really creates preference

MicroFreak, a case study in what really creates preference

MicroFreak Tom Dougherty, CEO – Stealing Share 5 November 2019 MicroFreak, a case study in what really creates preference Sometimes, you can find marketers who understand how to build brand preference in the most surprising places. It’s not just Apple and Nike...
What brands can learn from podcasting

What brands can learn from podcasting

Podcasting Tom Dougherty, CEO – Stealing Share 4 November 2019 What brands can learn from podcasting In a bit of irony, I remember listening to The Ringer’s Bill Simmons a few years back saying that podcasting would become one of the fastest growing media...
The Guinness brand stands out with its authenticity

The Guinness brand stands out with its authenticity

Guinness brand Tom Dougherty, CEO – Stealing Share 29 October 2019 The Guinness brand stands out with its authenticity I’m an impassioned Irishman through and through. As a college student, I spent a year of my life in Dublin, where I attended Trinity College...
What does Facebook News have brand permission to do?

What does Facebook News have brand permission to do?

Facebook News Tom Dougherty, CEO – Stealing Share 28 October 2019 What does Facebook News have brand permission to do? Brand permission means what the brand has permission to do, judged by how it’s perceived and what it promises. Therefore, what are we to make...
Marvel movies are OK, but let’s not get carried away

Marvel movies are OK, but let’s not get carried away

Marvel movies Tom Dougherty, CEO – Stealing Share 22 October 2019 Marvel movies are OK, but let’s not get carried away Maybe we should bring up the ghost of Ingmar Bergman to ask him next. Of all the silly Twitter feuds today, the debate over whether Marvel...
Cafe Du Monde elicits an experience, what’s not to love?

Cafe Du Monde elicits an experience, what’s not to love?

Cafe du Monde coffee Tom Dougherty, CEO – Stealing Share 16 October 2019 Cafe Du Monde elicits an experience, what’s not to love? I woke up early this morning. Well, that’s a bit of an understatement. More like 3:30 in the morning early. Nonetheless, an early...
Smart glasses making a comeback. This time, with Apple.

Smart glasses making a comeback. This time, with Apple.

Smart glasses Tom Dougherty, CEO – Stealing Share 14 October 2019 Smart glasses making a comeback. This time, with Apple. Well, maybe I don’t know everything. With the announcement that Apple will be unveiling its own smart glasses, it’s time to fess up. Google...