The offerings of NBCU’s Peacock are anything but simple

The offerings of NBCU’s Peacock are anything but simple

NBCU’s Peacock Tom Dougherty, CEO – Stealing Share 20 January 2020 The offerings of NBCU’s Peacock are anything but simple In the world of streaming TV, simplicity pays. Netflix and Disney+ know this, but others – including the recently unveiled...
Instacart and table stakes: The brand will need more

Instacart and table stakes: The brand will need more

Instacart Tom Dougherty, CEO – Stealing Share 15 January 2020 Instacart and table stakes: The brand will need more We’ve entered the time of the needy shopper. Or, on the flip-side, the time-hungry consumer. People exist in both of these domains, which is why...
If you care about your brand, ignore the Wix Logo Maker

If you care about your brand, ignore the Wix Logo Maker

Wix Logo Maker Tom Dougherty, CEO – Stealing Share 8 January 2020 If you care about your brand, ignore the Wix Logo Maker Here’s a business model that busts my brain into a thousand little pieces and tramples on the heart and soul of everything Stealing Share...
Impeachment and the Democrats

Impeachment and the Democrats

Impeachment Tom Dougherty, CEO – Stealing Share 19 December 2019 Impeachment and the Democrats If brand is nothing else, it is a consistent and defining belief statement repeated over and over again. Impeachment is a defining moment in the brand of the...
The FedEx brand failing to deliver on its promise

The FedEx brand failing to deliver on its promise

FedEx brand Tom Dougherty, CEO – Stealing Share 18 December 2019 The FedEx brand failing to deliver on its promise Didn’t think I’d ever see this happen to the FedEx brand. But, yesterday, it announced a 40% drop in net income from the same quarter last...
The Crocs brand is making a comeback. Of a sort.

The Crocs brand is making a comeback. Of a sort.

The Crocs brand Tom Dougherty, CEO – Stealing Share 18 December 2019 The Crocs brand is making a comeback. Of a sort. I have long thought the Crocs brand manufactures the ugliest shoes, ever. And I am not alone in that analysis, either.Not only are they the...
Hallmark Channel misinterpreted its brand

Hallmark Channel misinterpreted its brand

Hallmark Channel Tom Dougherty, CEO – Stealing Share 16 December 2019 Hallmark Channel misinterpreted its brand Let’s be honest. The reason the Hallmark Channel reinstated the Zola ads is because they actually represent its audience. Not because of any newfound...
The Dollar General brand isn’t for everyone, and that’s okay

The Dollar General brand isn’t for everyone, and that’s okay

The Dollar General brand Tom Dougherty, CEO – Stealing Share 11 December 2019 The Dollar General brand isn’t for everyone, and that’s okay In an environment where most retail continues to struggle, the Dollar General brand is bucking the trend.Typically, when...