Tom Dougherty, CEO – Stealing Share
8 May 2018
Audible app still great, still needs tweaking
I have shared my love of the Audible app. Leading a busy work-life, listening to a book on Audible is simple. And I take full advantage of it. But, the more I use it, the more I’m finding its inadequacies.
In my previous analysis of the Audible app, I noted that it owns a need-based position because of a lack of competition. That is, other than OverDrive (a public library based audiobook and eBook site). While this is still true, it doesn’t mean that the Audible brand shouldn’t fine-tune itself for more sensible use.
Audible functions on user memberships. The basic membership prices for $14.95 per month. The first month of the membership comes free and with a book. Following that month, you receive one credit a month for an audiobook of your choice. You can keep this audiobook forever (why, I am not certain) even if you cancel. Audible sports other memberships too. For a little more, you can receive two books a month, or for less, one book every two months. (Though the latter is only offered if you are on the cusp of quitting.)
“I don’t know about you, but it’s seldom that I go back and re-listen to a book. Consequently, my listener library fills to the brim with relics of previous listens.”
However, I must keep the book once I’ve listened to them. I don’t know about you, but it’s seldom that I go back and re-listen to a book. Consequently, my listener library fills to the brim with relics of previous listens.
Audible app should remove listened-to books
It would make perfect sense if, like the Over Drive app, you just return a book to Audible once you’ve listened to it. If, for instance, the program ran like Netflix does, where, with a membership, you could listen to as many books as you would like, I’d be so much more satisfied. I think many other listeners would be too. Why keep previously listened-to books?
The company states, “Easy Exchanges. Don’t love a book? Swap it free, anytime.” This is only somewhat true. Hit a run of five or so books within a certain period, the company removes this feature and asks you to call a representative.
Maybe Audible is considering these ideas already. I’ve noticed the “Audible Romance Package.” This features does give members a chance to binge on as many books within this genre as they would like.
This is a promising feature. My only hope is that it extends to the rest of the catalog sooner than later.
Walmart grocery delivery Tom Dougherty, CEO - Stealing Share 19 February 2019 Walmart grocery delivery to overtake Amazon? I hate grocery shopping. Let me say that up front. Every Saturday or Sunday, we trek to the nearest Harris Teeter and pile our cart...
TV Advertising Effectiveness Tom Dougherty, CEO - Stealing Share 18 February 2019 Measuring TV advertising effectiveness I found a new study utterly hilarious as it says as much about the state of TV advertising effectiveness as it does about attention...
Toys R Us return Tom Dougherty, CEO - Stealing Share 13 February 2019 How feasible is the Toys R Us return? It appears the rumors of Toys R Us demise are greatly exaggerated. Tru Kids Brands announces that it has begun the Toys R Us return by reopening...