Tom Dougherty, CEO – Stealing Share
18 July 2017
Ataribox is perfect for this moment in time
I’ll repeat just as I have said in the past, “I am by no means a video gamer.” But I do know Atari and have an interest in Ataribox.
But my lack of gaming skills doesn’t interfere with me voicing my opinions on the subject. I’ve reflected on the dwindling future of GameStop. How Call of Duty Elite is representative of the future of video games. And even why I wasn’t pleased with the rollout of the Super Mario Run app. I’m sure my lack of game love prompts my keen criticisms, which works to my benefit.
“Nostalgia fills our society today. Records and players and even cassettes are birthing new life. Television shows like Stranger Things and books like Ready Player One (soon to be a Spielberg epic) highlight the love of the past even more.”
All this lead to a perplexing dilemma. I found myself oddly excited about the promise of the Ataribox game console. See, there was one bit of gamin I enjoyed as a wee lad — because of Atari. I was a mean Pong player. A “Pongist,” if you will. And I could rival the best of them at Centipede.
Ataribox builds on nostalgia
There seems to be a whole lot of speculation on what the Ataribox will be. But it represents a step up from a simple retro gaming console, like those marketed by Nintendo. The device allows users to download previous game incarnations and play the new titles as well. All this is hearsay, however, as Atari keeps its lips tight on the device’s capabilities. Though, the device looks divine.
If there ever were a time for Atari to return to the forefront, now is it. Nostalgia fills our society today. Records and players and even cassettes are birthing new life. Television shows like Stranger Things and books like Ready Player One (soon to be a Spielberg epic) highlight the love of the past even more. This, to me, feels like Atari’s moment. Keep mum on the details, Atari. Play it cool and smart and destroy those space invaders when good and ready. I’ll be in line waiting.
Our brand Tom Dougherty, CEO - Stealing Share 2 June 2020 Right now. OUR brand matters most of all. These are the strangest of times — none like I can ever remember or could have imagined. And I can’t help but feel the world is cascading into an...
Black Lives Matter Tom Dougherty, CEO - Stealing Share 1 June 2020 Brands surprisingly respond to Black Lives Matter, sensing change Few institutions are more wary of diving into the ocean of social issues than corporate America. So it was surprising and...
HBO Max arrives Tom Dougherty, CEO - Stealing Share 28 May 2020 HBO Max finally arrives, and what it says about streaming’s future Because we're all being shut in to prevent the spread of COVID-19, streaming TV is booming. And new services are popping up...