As if flying was not already horrible: The United Airlines brand

Tom Dougherty, CEO – Stealing Share

17 February 2011

Now, it’s gonna be like riding the subway

In the never ending saga of brand blunders by the airlines over the years, the United Airlines brand has once again signaled to the world that its brand is not worth protecting.

Recently, United created an in-house media company to allow advertisers to market within the plane itself. In an effort to build additional revenue streams, United has come up with the idea to use the interiors of its planes as “space for rent” for advertisers. Chase, among a couple of others, have taken the bait and are in the process of rolling out United’s newest in-flight “service.” I  am reminded of sitting on a New York subway with ads plastered where the wall and ceiling meet. The airlines are already treating their passengers like cattle, now they are admitting it openly.

“To be honest, I am not really surprised, just disappointed.”

United Airlines brandLong gone is the United Airlines brand of “Come Fly the Friendly Skies,” with those once friendly skies being now replaced by ad littered skies. Sadly, it appears that United does not seem to care at all. By not caring about subjecting its already disgruntled customers to ads on a plane, it is in fact saying it does not care about the flying experience. United is placing ad revenue ahead of its customers.

But to be honest, I am not really surprised, just disappointed. This is just another disappointment in a long series of them from the entire airline industry. I guess it is only a matter of time before United introduces plastic seats and hand holds for the stand up passengers. Don’t laugh. That is coming.


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