Articles

WRITTEN IN THE RECORD

Beer Marketing and Differentiation

MARKET STUDY Beer Marketing Beer Marketing and Differentiation Beer Marketing — Growing Beer Market Share Introduction The following looks at beer marketing. And will give you a quick view of how Stealing Share operates and finds solutions. No branding project...

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Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....

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A study of guitar branding

MARKET STUDY Guitar branding. A market study. "Sell the place where the guitar lives in the guitarist’s life." Guitar branding is huge, unique and also filled with the potential to steal market share. Take a listen to the solo of Jimi Hendrix’ “Little Wing,” and that...

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Rebranding automobiles – The Automobile Market

MARKET STUDY Rebranding Automobiles - A look at the automotive market. "To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions." Its time for manufacturers to consider rebranding automobiles...

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Rebranding Companies. We are experts.

Rebranding companies - we are the experts Rebranding companies must be experts in change Rebranding companies like Stealing Share specialize in the application of rebranding science for many of its clients. Brand launches and the creation of new brands are a small...

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Changing Attitudes as a Dynamic in brand development

Changing Attitudes as a Dynamic in brand development Changing attitudes is the first step in persuasion   Changing attitudes, or more precisely, how to change attitudes is the first step in understanding human behavior and how to affect it. The brief video that...

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Top Branding Companies. Stealing Share is it.

Top Brand Companies Top Branding Companies. Stealing Share is it. A list of the world's top branding companies must always include Stealing Share It might seem like hubris to tell you that Stealing Share is one of the world’s top branding companies but we believe...

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Brand Launch. Planning and executing it.

A Brand Launch and Relaunch Brand Launch. Planning and executing it. Rules For A Successful Brand Launch A successful brand launch is an intricate dance number. Launching a brand requires the marketers to have identified the highest emotional intensity available....

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Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there's a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding company...

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Are Newspapers Dying? Can they be saved?

Rescuing Newspapers from Death Newspapers dying and the Power of Brand Everywhere I look I see newspapers dying Of all the changes that modern technology has ushered in, nothing is more distressing than newspapers dying. Across the globe, newsrooms are clipping the...

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Analyzing Brand Position for Opportunity

Analyzing your brand Analyzing Brand Position for Opportunity A process for analyzing brand position When looking at a category when you are developing a brand position and message to steal market share it is of vital importance that you develop models for assessing...

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Team brand training for sales people

Brand training for sales and the sales force Team brand training. Training sales on the brand message Team brand training is an important part of branding. Branding is not just the province of the marketing department. Everyone in the company carries the brand promise...

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Brand Audit measures brand strength

The Brand Audit Brand Audit measures brand strength The Stealing Share Brand Audit As part of our standard rebranding process, Stealing Share conducts a comprehensive brand audit. It is an analysis that examines where your brand stands now. And, what it should be...

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The SONY Brands. It is like watching an accident happen.

MARKET STUDY SONY. A story of brand failure The SONY Brands. It is like watching an accident happen. The SONY Brands. What happened? SONY was once the most powerful brand name in consumer electronics. The free-fall from grace, by this venerable brand has lessons for...

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Branding Agencies. A list of our competitors

A List of Branding Agencies (At least that's what they claim to be.) Branding Agencies. A list of our competitors. Branding Agencies and Branding Companies Stealing Share is an eponymously named rebranding company that commands first place in lists of top branding...

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SJM_AGDA

St. Jude Medical Read more about St Jude Medical Here Read more about Medical Device Manufacturer's...

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Looking critically at the Spotify brand

Looking critically at the Spotify brand Spotify is changing the way we listen to music The Spotify brand is an interesting case study on an emerging technology. At Stealing Share, we deeply appreciate companies seeking to be different and better than their...

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Branding Companies are not the same. We’re better.

Don't settle for crap  Branding Companies. NOT All Alike   Not all branding companies are the same. You can’t build preference and steal market share through value propositions. Or product benefits and best business practices alone. Every one of your competitors...

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Brand Positioning to win more market share

Positioning a Brand Brand Positioning to win more market share Brand Positioning Strategy Brand and brand positioning have become an unpleasant and overused word in recent years and it’s no wonder why. They are largely misunderstood - often confused with corporate...

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Brand training to steal market share

Training Brand Training that does not end when we leave We only work to steal market share from your competitors. Out brand training is part of that promise. Brands must also work to keep existing customers. You need to live the brand so the brand is REAL. Our brand...

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