Articles

WRITTEN IN THE RECORD

Rebranding automobiles – The Automobile Market

MARKET STUDY Rebranding Automobiles - A look at the automotive market. "To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions." Its time for manufacturers to consider rebranding automobiles...

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Rebranding Companies. We are experts.

Rebranding companies - we are the experts Rebranding companies must be experts in change Few rebranding companies specialize in the application of rebranding science for its clients like Stealing Share does. Brand launches and the creation of new brands are a small...

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Changing Attitudes as a Dynamic in brand development

Changing Attitudes as a Dynamic in brand development Changing attitudes is the first step in persuasion The first step in changing attitudes is understanding human behavior and how to affect it. The brief video below helps explain how that arises from the science of...

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Top Branding Companies. Stealing Share is it.

  Top Brand Companies Top Branding Companies. Stealing Share is it. A list of the world's top branding companies must always include Stealing Share It might seem like hubris to tell you that Stealing Share is one of the world’s top branding companies but we believe...

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Brand Launch. Planning and executing it.

A Brand Launch and Relaunch Brand Launch. Planning and executing it. Rules for A Successful Brand Launch A successful brand launch is an intricate dance number. Launching a brand requires the marketers to have identified the highest emotional intensity available....

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Choosing a Branding Company

  Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there's a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding company...

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Are Newspapers Dying? Can they be saved?

Rescuing Newspapers from Death Newspapers dying and the Power of Brand Everywhere I look I see newspapers dying Of all the changes that modern technology has ushered in, nothing is more distressing than newspapers dying. Across the globe, newsrooms are clipping the...

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Analyzing Brand Position for Opportunity

Analyzing your brand Analyzing Brand Position for Opportunity  When analyzing a category during a brand positioning process, it is of vital importance that you develop models for assessing opportunity. The starting point is always analyzing brand position. This is how...

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Team brand training for sales people

Brand training for sales and the sales force Team brand training. Training sales on the brand message Team brand training is an important part of branding. Branding is not just the province of the marketing department. Everyone in the company carries the brand promise...

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Brand Audit measures brand strength

The Brand Audit Brand Audit measures brand strength The Stealing Share Brand Audit As part of our standard rebranding process, Stealing Share conducts a comprehensive brand audit. It is an analysis that examines where your brand stands now. And what it do going...

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The SONY Brands. Like watching an accident happen.

SONY BRANDS MARKET STUDY SONY. A story of brand failure. The SONY brands. Like watching an accident happen.   The SONY brands once made up the most powerful in consumer electronics. The free-fall from grace by this venerable brand has lessons for us all. It is a tale...

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Branding Agencies. A list of our competitors

A List of Branding Agencies (At least that's what they claim to be.) Branding Agencies. A list of our competitors. Branding Agencies and Branding Companies Stealing Share is an eponymously named rebranding company that commands first place in lists of top branding...

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SJM_AGDA

St. Jude Medical Read more about St Jude Medical Here Read more about Medical Device Manufacturer's...

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Looking critically at the Spotify brand

Looking critically at the Spotify brand Spotify is changing the way we listen to music The Spotify brand is an interesting case study on an emerging technology. At Stealing Share, we deeply appreciate companies seeking to be different and better than their...

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Branding Companies are not the same. We’re better.

Don't settle for crap  Branding Companies. NOT All Alike   Not all branding companies are the same. You can’t build preference and steal market share through value propositions. Or product benefits and best business practices alone. Every one of your competitors...

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Brand Positioning to win more market share

  Brand Positioning Brand Positioning to win more market share Positioning has become an unpleasant and overused description in recent years and it’s no wonder why. Brand positioning is largely misunderstood - often confused with corporate identity or are thought to...

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Brand training to steal market share

Training Brand Training that does not end when we leave We only work to steal market share from your competitors. Brand must also work to keep existing customers. To accomplish both, you must live the brand so that it's believable and real to target audiences. Our...

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TriVantage

TriVantage Textile Distribution. Customers of TriVantage are awning and marine fabricators and installers who need their orders quickly and without complication. Stealing Share combined the utility of logistics with the feeling of expression to create a brand that...

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SECU

The Rebranding of SECU State Employees Credit Union of Maryland-SECU State Employees Credit Union of Maryland. With the anger over Wall Street and unfair fees, people are fed up with banks. Taking your accounts to another bank however, just means more of the same....

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Powerback Rehabilitation

Powerback Rehabilitation Powerback Rehabilitation Powerback Rehabilitation by Genesis HealthCare. The most important thing people want from a rehabilitation facility is to get home as soon as possible. They want their power back, so that's what Stealing Share named...

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