Articles

WRITTEN IN THE RECORD

Recession. Navigating Downturns and Winning

Navigating Economic Downturns Recession. Navigating Downturns and Winning Remaining Calm Around The Recession The "R" Word Recession? One cannot turn on the business news, visit a web portal, or read a newspaper or magazine. Not without being reminded that the US is...

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B2B Rebranding. Business’s Greatest Asset.

Rebranding in B2B B2B Rebranding. Business's Greatest Asset. B2B rebranding seems like a luxury to many. Because, so much of the business-to-business success is from direct sales. (See a Glen Guard B2B case study here). As a result, B2B marketing is often secondary....

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Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in your category. They also...

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Best brand companies. Go ahead and pick one.

The Best Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....

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Sears and Macy’s. Going Out of Business.

Sears and Macy's. Already dead. Sears and Macy's. Going Out of Business. Are Sears and Macy's in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is bigger than those...

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Branding Company Competitors. A sorry lot.

Them. Our Branding Company Competitors. Our esteemed branding company competitors.A sorry lot. Our branding company competitors have no idea what they are doing. They are so clueless that they actually feature and brag about some of the worst excuses for rebranding we...

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Personal branding forms unbreakable bonds

Branding an Individual Personal branding forms unbreakable bonds Personal Branding Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a...

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Rebranding do’s and don’ts for marketers

  Rebranding do's and don'ts for marketers Many of these mistakes are made every day Rebranding is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back.Many don’t...

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Cree LED lightbulbs have lost brand power

Cree's Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...

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Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...

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A case study in rebranding GlenGuard

A case study in rebranding: GlenGuard Research returned a new idea Rebranding GlenGuard is a great example of the rebranding process. The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are...

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Sporting Goods are not immune to retail trouble

  Retail's problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment sees its share of shakeups that mirror what's taking place in the retail industry as a whole. Large big box chains like Sports Authority have...

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How grocery chains can beat Walmart

  How grocery chains can beat Walmart The key? Don't copy Walmart The bad news for grocery chains is that they have become a cauldron of consolidation. The past few years have seen major grocery chains buying smaller competitors to forestall the Walmart takeover...

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What bank leaders can learn from Wells Fargo

Wells Fargo What bank leaders can learn from Wells Fargo The Wells Fargo cross-selling scandal will affect more than just it and its customers. The scandal will affect the entire banking industry, which means banking leaders must be beware of simmering anger with...

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Logistics – Parcel delivery market study

LOGISTICS MARKET STUDY Logistics and the parcel delivery market "No one in the space has given anyone any reason to care...In short, they all work." Logistics – Parcel delivery market study Logistics, particularly as it relates to the consumer delivery business, is a...

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Population health is an opportunity

Community Health Care  Population health is an opportunity Population health is a top concern, but it represents an opportunity The Affordable Care Act has affected everything for hospitals, including the struggle to be financially successful. Notably, however, it...

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Selling insurance when people don’t want it

Selling insurance when people don't want it People don't like insurance companies, so what to do? Selling insurance has one of the single most difficult hurdles to overcome. How to convince audiences that they should buy something they believe they don’t need. Selling...

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The wasted dollars of product naming

  The wasted dollars of product naming Product naming - Stop the craziness Product naming is important. But brands should hold every part of their businesses to a high standard of eliminating wasteful spending. For example, few industries are worse at spending...

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Office Depot, Staples merger and new CEOs

Office Depot, Staples merger and new CEOs What the new CEOs should do Changes are afoot among the office supply chains with both Office Depot and Staples looking for new CEOs. This comes on the heels of the expected Office Depot Staples merger between the two...

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The new Truth anti-smoking ad fails.

Anti-smoking Advertisment The new Truth anti-smoking ad fails. The new Truth anti-smoking ad has taken a new approach to curbing teen smoking. It represents a move from the grotesque ads of removing skin and teeth to talking about the salary differences between...

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