Are Apples (iPhone) and Oranges (Android) interchangeable?
Tom Dougherty, CEO – Stealing Share
2 December 2010
No, not in the most important way
There seems to be an Apples (iPhone) vs Oranges (Android) tug of war in the media these days as they consider the battle for dominance by the two top smart phones.
There is even an article written called “iPhone, Android neck-and-neck as ‘most desired’ smartphone in U.S.”
“What if the Mercedes Benz cost the same as the Camry? What would be the most popular then?”
It makes sense to compare the two because both are smart phones and both represent the public’s concept of the category of smart phones. But they are not the same. Not by a long shot. One, the iPhone 4 is preferred by far over the other. How can I say this? Simple. Because the iPhone is the only one that carries a meaningful brand.
Comparing the iPhone 4 and the Android as if they were interchangeable is like comparing a Mercedes Benz to a Camry as though the Camry’s popularity is based on preference. What if the Mercedes Benz cost the same as the Camry? What would be the most popular then?
Think about this. One of the devices is from Apple. It costs a third more than the Android and currently only runs on one (albeit inferior) network. In other words, to buy an iPhone, you must sacrifice your current carrier unless it is AT&T, hand over $100 more and inconvenience yourself to go to just a few locations to buy it. Whereas if you want an Android, you pay $100 less, it runs on any network (including AT&T) and you can buy them anywhere.
What’s the difference between the two? A single word —Apple and a single value — brand.
Walmart home delivery Tom Dougherty, CEO - Stealing Share 22 May 2019 Walmart home delivery goes next day. Amazon’s response? Walmart home delivery once again responds to Amazon, and so the delivery version of the Battle of Winterfell is on. As I wrote...
The Ember mug Tom Dougherty, CEO - Stealing Share 21 May 2019 The Ember mug makes you smarter My youngest son and his wife are notorious for giving some of the coolest gifts known to man. They are a thoughtful (and creative) couple. So whatever they’re...
Clif Bar Tom Dougherty, CEO - Stealing Share 20 May 2019 Clif Bar logo comes alive, mystery dies When it comes to branding, there’s always a fine line between keeping the mystery alive and blowing it open for all to see. Take Clif Bar, which is unveiling...