Apple’s mistakes are making me mad

Tom Dougherty, CEO – Stealing Share

1 December 2016

Apple’s mistakes are bad for the brand

I am beginning to detest this new fad coming out of Apple Inc. – and Apple’s mistakes are making me mad.

With every new release, something backfires badly. Quite frankly, I am tired of hearing that products planned for release are suddenly not ready. Consider the AirPods, which were originally slated to be released alongside the iPhone 7. Still no sign of them. To my chagrin, the Apple website still claims the Bluetooth headphones are “Coming Soon.” It’s been saying that for a while. Bad news about the AirPods but this isn’t the only problem the device is going to face (

I remember when I bought my iPad Pro. You could only get portions of the device upon its release. Devices were available but keyboard cases were a bear to find and the accompanying Apple Pencil was next to impossible to purchase.

I just can’t stand this type of fictitious marketing or the inability for a company to be properly prepared when it says so.  And Apple, one of my most respected brands, is one of the worst at this practice.

I’d like to buy these

But they seem so magical, no one can have them.

“Failing to prepare is preparing to fail.” – John Wooden

Issues with the new software update are par for the course.

When I read that the latest IOS update, 10.1.1, was wreaking havoc on Apple devices, I wasn’t surprised. Nope, not in the slightest. Apple's mistakes are becoming too frequentRather, I was annoyed. Once again, Apple had only the finish line in mind and missed the small details along the way.

You simply cannot miss these.

Right now, Apple remains one of, if not the, strongest brand in the world. As it is ruler in its class, it has some wiggle room when it makes mistakes. The fans will most likely remain fans and work around the speedbumps. But, this won’t always be the case. Amazon, Google, and Microsoft are all making tremendous technological leaps and bounds. Each has devices that now have just as much “cool” factor as Apple’s do. Respectfully, Apple’s mistakes will catch up with it soon and it should take heed In the words of the legendary basketball coach, John Wooden, “Failing to prepare is preparing to fail.”



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