Apple in danger of returning to niche status

Tom Dougherty, CEO – Stealing Share

2 February 2010

Apple embraces failure with more than just the iPad. It is a symptom, not a cause.

Just yesterday, I was blogging about my concerns over the direction Apple is taking with its iPad (read it here).  I continue to worry about Apple, under the tight control of Steve Jobs who increasingly sees himself as indispensable to Apple’s success and future.

I just read an article (Apple’s Jobs Spurns Intel, Qualcomm With A4 Processor for IPad) that raised my worries to a new level and reinforced my gut feeling that Apple won’t be happy until they make everything proprietary and nothing compatible with anything else.

I had always believed that Apple, as a culture, believed in the convergence of technology. I still believe that they hold that belief, but their version of convergence is to have an Apple logo on everything. No matter the cost (and I am not talking about just dollars and Euros here).  The cost may well be pushing Apple back into its role as a niche player with a rabid fan base but no broad appeal.

When Apple decided to shun Intel and Qualcomm in developing its own chip for the iPad, they were giving us a glimpse of the internal desire to keep everything in-house. All it means is that I will be forced to choose “Everything Apple” or simply “everything else.”

There is an old adage that says if you give a man enough rope he will hang himself. Maybe for Apple, the greatest danger is its own success.  Get with it Cupertino. The world loves successes almost as much as it enjoys seeing a behemoth falling on its face.  Everything is not “amazingly great” and “just that simple.”  Some things require an understanding that I want to be able to choose and not be forced to be an Apple devotee.


See more posts in the following related categories: Apple Apple iPad Computers Intel iPad iphone iPod Macintosh Qualcomm Steve Jobs


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