The appealing brand of Shark Tank
Tom Dougherty, CEO – Stealing Share
27 September 2016
You actually learn something about brand on this show
I am not the easiest audience to impress. Just ask my son, who this past weekend attempted to share a segment from the Comedy Central sketch series, Key & Peele. While he was laughed so hard that tears streamed down his face (the segment was one entitled “High on Potenuse”) mine barely moved a muscle. I could see his intrigue in the show, but regretfully, I won’t be binge watching that series any time soon.
I love just anything on PBS. It was easy for me to become ridiculously infatuated with the HBO series’ The Sopranos and The Wire. Lately, though, I have been snarked by Shark Tank.
Shark Tank has filled up the capacity of my DVR. Simply put, I cannot get enough. There is something I admire about each of the “sharks.” They have wits about them, they follow their gut and are willing to take a leap of faith more times than not. And they are entertaining.
Shark Tank taps into a universal belief.
In the past I’ve hinted at my viewership of the Tank and have even blogged on products presented on the show. But now’s the time to give the show a complete piece of my mind.
With the risk of sounding hokey, Shark Tank is good medicine for our county. It’s the “American Dream” at its finest. It’s a platform where entrepreneurs with a great idea (or a bad one, even) has a chance to fully realize their potential. Shark Tank also offers helpful feedback from a group of folks who understand brand remarkably well.
The show’s brand power comes from the belief that anyone can be successful, if they are just innovative enough and work hard. That’s a belief many of us share. So we put ourselves in the position of the those presenting new products and those judging them.
I cannot recommend it enough. As for me, I have another episode, or 30, to catch up on.
Walmart home delivery Tom Dougherty, CEO - Stealing Share 22 May 2019 Walmart home delivery goes next day. Amazon’s response? Walmart home delivery once again responds to Amazon, and so the delivery version of the Battle of Winterfell is on. As I wrote...
The Ember mug Tom Dougherty, CEO - Stealing Share 21 May 2019 The Ember mug makes you smarter My youngest son and his wife are notorious for giving some of the coolest gifts known to man. They are a thoughtful (and creative) couple. So whatever they’re...
Clif Bar Tom Dougherty, CEO - Stealing Share 20 May 2019 Clif Bar logo comes alive, mystery dies When it comes to branding, there’s always a fine line between keeping the mystery alive and blowing it open for all to see. Take Clif Bar, which is unveiling...