Amazon Local Register
Tom Dougherty, CEO – Stealing Share
29 November 2016
The Amazon Local Register is truly an extension of Amazon’s brand.
Amazon Local Register
Amazon has unveiled a mobile payment app complete with a card reader that can be used on any smart phone or tablet. While this is in no way a novel technology (Square and PayPal have had them for some time), it nonetheless is a big deal for both retailers and Amazon. The Amazon Local Register.
The Amazon Local Register further cements Amazon as the retail leader from both a business and brand perspective. Square and PayPal, though earlier in the process, are nothing more than transfer agents. Amazon is retail – all things retail, including managing the monetary transaction.
Even to one of my colleagues who had used Square to take payments for Cub Scout popcorn, a half percent is a lot (it’s a full percent cheaper until January 1, 2016).
“The Amazon Local Register is a good move by Amazon, one that will force Square and PayPal to respond.”
Not like other Amazon Brands
Unlike the Amazon Fire phone, which was a departure from the core Amazon brand, the Amazon Local Register demonstrates a clear understanding by Amazon of the business of its brand.
It is a clearinghouse of all things retail – even if Amazon is not actually selling the product. In true Amazon form, you can even spend the money you are taking in directly for Amazon products.
The Amazon Local Register is a good move by Amazon, one that will force Square and PayPal to respond – if they can overcome the power of when Amazon stays on brand.
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