LOTR coming to Amazon

Tom Dougherty, CEO – Stealing Share

21 November 2017

Amazon brings LOTR to the small screen – and I love it

Amazon taking on LOTR (The Lord of the Rings) is being greeted with boos. Why mess with a good thing?

But I love Amazon all the more for it.

LOTRIn case you missed it in the news, Amazon is shelling out $250 million for adaptation and production rights to the series. That’s a lot of dough and fulfills the edict from CEO Jeff Bezos for a Game of Thrones-type hit. What’s more, that total doesn’t include seasonal costs. If those are anywhere in the vicinity of Game of Thrones expenditures, financing will amount to nearly $100 million a season.

Nonetheless, if anyone has the funding to do it, it’s Amazon. And it holds enough money to do it well. This is what a LOTR series demands. Let me tell you, I am more than ready to take this ride back to the Shire with Gandalf et al.

But The Lord of the Rings was already a cinematic masterpiece, why do it again?

“I urge you to watch Jackson’s trilogy again. You you might find, just as I did, that it blurs on corny and creatures like the Orcs appear doltish. As years pass, the effects that once seemed colossal are now noticeable. Add to this the omission of key characters from the books and you have an index of reasons the TV series could work.”

The reasons why I’m looking forward to a Amazon LOTR

I held early skepticism about Amazon’s project because I deem Peter Jackson’s three-part LOTR as unrivaled in the genre. But sitting on the idea, I grew to like its potential. I urge you to watch Jackson’s trilogy again. You you might find, just as I did, that it blurs on corny and creatures like the Orcs appear doltish. As years pass, the effects that once seemed colossal are now noticeable. Add to this the omission of key characters from the books and you have an index of reasons the TV series could work.

That’s not all. LOTR purists, like myself, look to the series of books as the defining creative moment not the film adaptation. The Jackson movies rock. But the sacredness of the brand exists within the written words of JRR Tolkien, not Jackson’s take.

Ultimately, LOTR branding is about those customers and this series, who, I predict, will be pleased. Thus, a new cinematic vision is acceptable.

Now, I pray that Amazon takes its time to do this epic fantasy justice.

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