Tom Dougherty, CEO – Stealing Share
9 October 2018
Airbnb brand brings home to travel
If there is one thing my family and I do a lot of, it’s travel. Frankly, the gang and I just can’t help it. It’s in our blood, er, well, maybe we’re just addicted to it. As fellow travelers know, half of your expenses wind up going toward the cost of hotels. Which, frankly, sucks. At the end of the day, what my family needs most is a clean, inexpensive bed near the heart of the action. So I can spend my cash on what really matters — the experience. Enter the Airbnb brand.
Just like Bird scooters, the Airbnb brand is such a perfect idea that I wish I had been the mind behind it. It’s an absolute breeze if you’ve ever taken advantage of the process. For instance, when traveling, just visit the website or download the app. Then, type in where you are visiting, the dates and how many guests. From there, you can specify a house, room or apartment within a certain vicinity. You can opt to have an entire place to yourself, or go really cheap and rent a room within a house.
The Airbnb brand then gives you a wealth of results, from really cheap to ritzy. Once set, you can book right on the site and get all the info from the host prior to arrival.
“We’ve worked with brands like the Airbnb brand in a similar sector and, as much as we’d hate to admit it, we want something as close to being home as possible when we travel. For example, only a few want to stay in a hut when visiting the Caribbean. No, we want things to be as similar to home as possible.”
What the Airbnb brand really means
We’ve worked with companies like the Airbnb brand in a similar sector and, as much as we’d hate to admit it, we want something that feels as close to being home as possible when we travel. For example, only a few want to stay in a hut when visiting the Caribbean. No, we want things to be like home. (That’s why many people will eat at chain restaurants while traveling.)
This is really what the Airbnb brand offers its costumers. Take my son, for instance. He and his wife just celebrated their 10-year anniversary (man, time flies) by taking a trek, sans kids, up to Montreal for a long weekend. They plugged in their dates and found a beautiful third story studio apartment in the heart of Old Montreal for 80 dollars a night. What a steal. Mind you, this included a kitchen, living space and a bed and bath. Consider the price of the same option as a hotel. 200 a night, maybe? That’s a remarkable difference.
The appeal of the Airbnb brand is that it’s inexpensive, gives you choice and provides a homestyle experience. A brand built on beliefs – such as “the known is safer than the unknown” – powers a successful business. No wonder me and my family are never looking back.
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