You need a new marketing strategy.
Competitive commercial markets today are increasing the stakes. It has always been dog-eat-dog, but the margin of error is contracting.
A few marketing rules remain. Being relevant never goes out of style, and crafting messaging still matters. But everything else has changed.
Time compresses. As a result, competitors arise daily. Advertising becomes less effective, and your customers have greater choice. So, it’s time for new thinking and it is time for modern marketing strategies.
Stealing Share and a new marketing strategy is how you win
Take share from competitors. Steal share from other categories. Grow. Change. Adapt. Then adapt again and reinvent on the fly. New marketing strategies focus on fleeting opportunities and lay the foundations for future relevance.
You ask, “How the hell are you different from other brand and marketing companies?”
Easy. Stealing Share envisions a marketing strategy as a complete organism. Symbiotic with the needs and wants of your target audience and in keeping with your brand’s DNA. Just a change in the headline is not enough anymore. As a result, Every single brand and marketing message needs agreement. If they are not supporting each other, they are negating each other.
Adapt and revise the marketing strategy
DNA tied to dominant traits— traits that no longer represent survival of the fittest… well, we introduce viruses to change that DNA. Transforming it into a modern fighting organism. So, If you don’t adapt your message, brand, and positioning, you’re on your way to extinction. Contact us. We’ll talk.
Our process dissects your marketing strategy and brand into logical elements. Understanding the modern intricacies of go to market strategies can be complicated. Each brick must fit with the market facing brand. This has always been true. But today’s markets have no margin of error.
News travels faster. Even fabricated truths. Information overloads their senses, and your prospects are drowning in a sea of marketing messages. More is not better. Your prospects are trying to filter out the noise, and most marketing is just that— noise.
Facebook, Twitter, Snapchat, Youtube, TicToc, and every conceivable information channel trained prospects to filter out SPAM. They are experts at ignoring. How does your message break through the filters?
Watch behaviors on Social media. Browsing is rapid and pointed. Your prospects ignore and skip over your message.
What are they looking for?
Prospects seek importance. Information and posts that are part of their considered set. But, what is the considered set? How does your message enter that group?
Enter brand (with a capital B)
We think of the brand as permission. It’s the gateway to importance. In a glance, prospects consider if what they are hearing, seeing, and experiencing is FOR them. This permission is brand in its purest form.
We craft your brand’s permission scientifically. Modeling the message around belief statements, we build the brand’s permissions to excite your prospects’ interest.
Research (with a capital R)
We don’t guess. Stealing Share developed a research process that enables us to quantify emotional triggers. We can compare apples and oranges. And this model is predictive. That means we can pinpoint the highest emotional trigger and turn the volume up on that key element.
As a result, prospects allow the brand to enter. You enter their considered set.
This process is a subtle form of rebranding. It does not require a new logo or color palette, but it demands an emotional refresh. You can read more about this rebranding process here.
Crafting the marketing strategy, message and position.
Once the prospect grants the brand permission to be meaningful, they are open to noticing it. But this is not enough by itself. The marketing message has to agree with the brand. Think about the brand’s permission as the reason why. Why your brand exists and what it tries to accomplish.
The marketing strategy’s story and brand position tell the prospect the WHAT the brand does.
As a result, your message is a tactical execution of the strategy. And the brand’s position is where the brand lives in context to competitors.
The message has a short shelf life. The permissions and position live longer.
Persuasive marketing demands making hard choices. And, choosing a single idea. Research clears up any confusion (learn about our market research here). In the market today, you must be singleminded. Who can afford the waste in a scattered approach? We own this discipline. We can’t afford to waste your money.
One great idea is better than any handful of great ideas. Uncovering the highest emotional intensity is the foundation of our marketing strategy. It must be the foundation of yours.
Tying the marketing strategy together
Any unnecessary movement is a waste of energy. In marketing, your energy is your money. Coordinate everything: brand permission, marketing position, and marketing strategy.
Stealing Share is the maestro keeping everything synced. This discipline is in our DNA. We insist on it.
But, this requires bold marketing tactics. The message needs clarity. And, insist the prospects read it.
Challenge your customers and prospects
Base your brand’s permission on their beliefs, and they understand the danger of rejection. They reject their values. This is the crux of emotional rebranding.
Then, with a highly intensive challenge, position your brand against competitors. Market your benefit aggressively. Keep the message clear, simple, and direct.
Challenge yourself in your marketing strategy
Plan on obsolescence and ignite engagement. Adapt your marketing strategy and message continually. The dynamic, fast-changing marketplace today requires constant adjustments.
Ask something of your prospects. It is the magnetism of involvement that creates unbreakable bonds. Potential customers covet something in which they invest.