Why does the non-techie world tune into Apple’s WWDC?  The answer is quite simply because they own the world’s greatest brand. So, Why does Apple matter?

Recent stories are climbing all over themselves about the conference (taking place as I write this) and this kind of coverage and rumor is unprecedented in today’s economic world.

Why does Apple matter

If only GM could garner as much buzz and anticipation over new car models and introductions as Apple generates on the rumor mill alone.

Well, here’s hoping that Steve Jobs returns to great health and his rightful place amongst the world’s most important visionaries and innovators. But regardless as to his immediate return to Apple, I have to tell you, his place as the world’s greatest brandman is very secure indeed.