Our leadership team of brand experts has a singular focus - to grow market share. With a collective experience spanning a miriad of industries, our key executives utilize their expertise to manage complex Stealing Share projects and dynamic teams.

Tom Dougherty began his strategic marketing and branding career in Saudi Arabia working for the internationally acclaimed Saatchi & Saatchi. His brand manager at the time referred to Tom as a “marketing genius,” and Tom demonstrated his talents to clients such as Ariel detergent, Pampers and many other brands throughout the Middle East and Northern Africa.

After his time overseas, Tom returned to the US where he worked for brand agencies in New York, Philadelphia, and Washington, DC. He continued to prove himself a unique and strategic brand expert for global companies. Tom has led efforts for brands such as Procter & Gamble, Kimberly Clark, Fairmont Hotels, Coldwell Banker, Homewood Suites (of Hilton), Tetley Tea, Lexus, Sovereign Bank, and McCormick to name a few.

Tom possesses an impressive list of elite clients, but more importantly, part of Tom's brand expertise is a unique knowledge of human behavior. “When we buy product, we are buying ourselves,” he explains. Tom understands the importance of human behavior and thus demonstrates the ability to create brands that go beyond theory to change this behavior. Tom’s passion for and dedication to the brand business has elevated him to the small list of global brand experts allowing him to provide brands with the tools they need to achieve meaningful identity and succeed by stealing share.

You can email Tom at tomd@stealingshare.com.

Michael has more than 10 years of brand experience and has developed a keen sense of how to investigate even the most complex market. He first developed that capacity for investigation and instinct as a reporter for the two-time Pulitzer Prize winning Anchorage Daily News for more than 12 years. Since then, his brand experience has taken him from the largest advertising and public relations firm in Alaska to serving as a communications expert for agribusiness giant Syngenta Crop Protection.

Since joining Stealing Share, Mike has become a published columnist on financial branding and has developed brands for national and international clients and specializes in banking, investments, credit unions, petroleum, tourism, telecommunications, transportation, beverages, retail, pharmaceuticals, finance and insurance.

"Many brands represent time and money misspent," says Van Ausdeln. "They are treated as a simple reflection of an internal culture instead of being used to create preference. Even worse, the brands are often shockingly familiar within the category. Developing a brand that's a reflection of the customer and positioned against the competition is what will steal market share."

You can email Mike at mikev@stealingshare.com.

Corbin has spent his career in a variety of positions that have enabled him to gain practical insight into the art of stealing share. He is a specialist in the finance, banking and medical sectors where he has honed his skills in analysis, operations, creative, and research.

“There are many ways to approach building meaningful brands, but ultimately brand is only valuable if it is to steal market share,” says Corbin. “Otherwise, you are wasting your money and time. Most markets are mature, meaning target audiences are finding ways to obtain those services through a variety of avenues. The task is to find what is most meaningful to those audiences so they will choose you, position you against the competition and make sure you can deliver the single-minded brand promise. Those who do that, win.”

Holding an MBA, Corbin has experience in a variety of categories and disciplines and utilizes that expertise to develop actionable strategies that cut through the waste and find what is most meaningful and prompts change.

You can email Corbin at corbinr@stealingshare.com.

JoAnne has an innate knack for understanding what research is supposed to achieve. A honors graduate with a degree in Sociology, she designs research so that it covers what really drives brand: The belief systems that control purchasing behaviors so social and psychological forces are used to create preference.

“Research is more than just usage and attitudes,” she says. “While understanding those are important, it’s more valuable to approach market research from an anthropological point of view. You have to grasp what people believe in order to change behavior.”

JoAnne brings her share of careful, innovative thinking and energy to Stealing Share® and Resultant, and is our resident expert in market segmentation. Her consumer insights and cunning ability to tease important facts out of detailed research makes JoAnne a cornerstone in our clients’ desire to steal market share. JoAnne’s no-nonsense approach and focus on detail has positioned her as a top research developer, and that’s why she spearheads our consumer research development.

You can email Joanne at Joanne.Cross@resultantresearch.com.

An award winning graphic designer, art director, writer, and creative director, Ran is one of those rare talents that started his career thinking visually but soon adopted those sensibilities to thinking strategically.

“That’s the trap most brands get into,” says Ran. “They want a pretty picture or something humorous. It’s all just about capturing the eye or the ear. It’s also about rising above the noise with something that’s meaningful and has great power with target audiences.”

Ran has worked in New York, Philadelphia and Princeton, and also held senior and executive creative positions at some of the Mid-Atlantic’s most prominent advertising agencies and graphic design firms.

He created original brand identities and campaigns for such notables as WHYY (Philadelphia PBS Affiliate), Delaware Tourism, Janney Montgomery Scott, First Financial Bank, ProAssurance, St. Jude Medical and Sovereign Bank. He’s also created many memorable projects for Black & Decker, The Philadelphia Opera Company, DuPont Corian, Union Station Washington, DC and the Delaware Lottery.

You can email Ran at ranj@stealingshare.com.

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