Integra rebranding to grow market share Stealing Share rebrands Integra to increase their market share
Stealing Share conducted brand research, developed a new brand for Integra
Stealing Share, Inc. a brand company that helps brands steal market share, recently concluded a project for rebranding Integra LifeSciences. An initiative with global medical ... Read more...
Tom Dougherty is Keynote Speaker At Major Travel Conference Tom Dougherty is Keynote Speaker At Major Travel Conference
Stealing Share CEO, Tom Dougherty, has been invited to be a keynote speaker at the Governor’s travel/destination conference. The Conference is sponsored by the Colorado Tourism Office and the Office of Economic ... Read more...
Branding Disaster- U.S. Banker U.S. Banker on Bank Marketing
By Joseph Rosta
There is no Budweiser or Federal Express of banks, and that spells trouble for the banking industry, according to a recent study from Stealing Share, Inc., a brand development and research outfit. “No major ... Read more...
Stealing Share Rebrands SECU of Maryland SECU of Maryland. Rebranding a Credit Union
STEALING SHARE SPEARHEADS CREDIT UNION REBRANDING
Brand firm conducts research, develops brand for SECU of Maryland
GREENSBORO, NC – August 10, 2010 – Stealing Share, Inc. a brand development firm that helps companies steal market share ... Read more...
Stealing Share Featured Speaker at IMCA Annual Meeting Tom Dougherty is a Featured Speaker
Branding Strategist and expert in growing market share, Tom Dougherty, CEO of Stealing Share (www.stealingshare.com), has been chosen to be a featured speaker at this years Annual Convention of The Insurance Marketing Communications Association (IMCA) ... Read more...
Brandweek – Brand Positioning Don’t mix brand with position. What does branding have to do with the realities of today’s market? Why did a recent study…
Don’t Confuse Brand Position with Positioning
By Tom Dougherty From BRANDWEEK
What does branding have to do with the realities of ... Read more...
Brand Strategy Propels New ProAssurance Brand A New Brand Strategy for ProAssurance
Brand firm conducts study of medical professionals, positions insurance company
GREENSBORO, NC – January 6th, 2009 – Stealing Share, Inc., a brand development firm that helps companies create brands to steal market share from competitors, recently finished ... Read more...
Tom Dougherty invited back as Speaker – Stealing Share Stealing Share invited back as featured banking speaker
Stealing Share CEO and Senior Strategist, Tom Dougherty, is invited to be a featured speaker at the National Financial Symposium once again.
After a strong reception at last year’s Chicago gathering, Stealing Share was invited to ... Read more...
Syngenta – New Brand for FarMore Services Global Global Crop Protection Company Seeks US Division Brand Message.
Stealing Share, a global brand strategy firm specializing in developing strategies to steal market has been once again retained by Syngenta, AG to develop a more competitive brand for their FarMore ... Read more...
The Brand of China. A nation is a brand. The Brand of China. A nation is a brand.
總部設在北卡州的品牌開發公司Stealing Share Inc. 高級策略師多提
The brand of china is a juggernaut that cannot be underestimated. China’s manufacturing reputation is on the rise.
Tom Dougherty of Stealing Share Featured Speaker at Travel Conference Featured speaker at travel conference
Stealing Share CEO and Senior Strategist, Tom Dougherty, was a featured speaker at travel conference. He was also a moderator at the The Educational Travel Conference.
Now in the 20th year, the Educational Travel Conference is the only ... Read more...
Tom Dougherty Speaks at International Wireless Conference Tom Dougherty to appear on International Wireless Conference panel to discuss mobile advertising
GREENSBORO, NC – March 14, 2011 – Tom Dougherty, President and CEO of Stealing Share, will be a panelist at an international wireless conference sponsored by the International CTIA ... Read more...
The marketing message in social marketing – Get the basics right Social Marketing has changed us. How do we use social media?
Published in Food & Drink magazine.
By Tom Dougherty
Advertising agencies and marketing consultants are quick to tell their clients of the importance of social media. Companies and brands throughout the ... Read more...
Rescuing Newspapers Rescuing Newspapers and the Power of Brand
By Tom Dougherty
Of all the changes that modern technology has ushered in, nothing is more distressing than the demise of the daily newspaper. Across the globe, newsrooms are clipping the wings of their staff of ... Read more...
Online advertisers have stepped on a landmine Remember when advertisers influenced TV content?
Probably not. We have been in a free for all for years when TV advertising began being bought by mindless media agencies who match up demographics with target audience needs. Years ago, when a laundry soap ... Read more...
The fallout from Rolling Stone Can a publication that’s been around for 47 years be permanently harmed by one article? Can a movement be doubted because of the mistakes from that article?
Those are the questions I’m asking in light of Rolling Stone’s admission that its ... Read more...
The State of CNN I tuned into Tuesday’s President’s State of the Union Address and found myself totally disappointed. Not in the speech itself, that value judgment depends completely on your political bent, but on the coverage.
For whatever reason, I tuned to CNN. I ... Read more...
Flipboard has changed this blog I always find it interesting how the patterns of our life evolve into new patterns.
My job, as a brand guy, is to take notice of those patterns and ask why they exist in the first place.
And so, I have noticed ... Read more...
MSNBC and its lack of brand personality Love it or hate it, Fox News has a brand and that’s the single reason why it leads in the cable news ratings by a large margin. With news that MSNBC will shake up its primetime lineup to jump start ... Read more...
Politically ignorant generation of sheep Are we the generation of the politically ignorant?
The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are politically ignorant.
I worry about the future of my government because ... Read more...