Stealing Share’s brand experts are regularly in the news with published marketing articles, articles on brand and featured opinions on up-to-the minute issues that influence brand thinking worldwide.


  • Integra rebranding to grow market share

    Stealing Share rebrands Integra to increase their market share Stealing Share conducted brand research, developed a new brand for Integra Stealing Share, Inc. a brand company that helps brands steal market share, recently concluded a project for rebranding Integra LifeSciences. An initiative with global medical ... Read more...
  • Tom Dougherty is Keynote Speaker At Major Travel Conference

    Tom Dougherty is Keynote Speaker At Major Travel Conference Stealing Share CEO, Tom Dougherty, has been invited to be a keynote speaker at the Governor’s travel/destination conference. The Conference is sponsored by the Colorado Tourism Office and the Office of Economic ... Read more...
  • Branding Disaster- U.S. Banker

    U.S. Banker on Bank Marketing By Joseph Rosta There is no Budweiser or Federal Express of banks, and that spells trouble for the banking industry, according to a recent study from Stealing Share, Inc., a brand development and research outfit. “No major ... Read more...
  • Stealing Share Rebrands SECU of Maryland

    SECU of Maryland. Rebranding a Credit Union STEALING SHARE SPEARHEADS CREDIT UNION REBRANDING Brand firm conducts research, develops brand for SECU of Maryland GREENSBORO, NC – August 10, 2010 – Stealing Share, Inc. a brand development firm that helps companies steal market share ... Read more...
  • Stealing Share Featured Speaker at IMCA Annual Meeting

    Tom Dougherty is a Featured Speaker Branding Strategist and expert in growing market share, Tom Dougherty, CEO of Stealing Share (www.stealingshare.com), has been chosen to be a featured speaker at this years Annual Convention of The Insurance Marketing Communications Association (IMCA) ... Read more...
  • Brandweek – Brand Positioning

    Don’t mix brand with position. What does branding have to do with the realities of today’s market? Why did a recent study… Don’t Confuse Brand Position with Positioning By Tom Dougherty From BRANDWEEK What does branding have to do with the realities of ... Read more...
  • Brand Strategy Propels New ProAssurance Brand

    A New Brand Strategy for ProAssurance Brand firm conducts study of medical professionals, positions insurance company GREENSBORO, NC – January 6th, 2009 – Stealing Share, Inc., a brand development firm that helps companies create brands to steal market share from competitors, recently finished ... Read more...
  • Tom Dougherty invited back as Speaker – Stealing Share

    Stealing Share invited back as featured banking speaker Stealing Share CEO and Senior Strategist, Tom Dougherty, is invited to be a featured speaker at the National Financial Symposium once again. After a strong reception at last year’s Chicago gathering, Stealing Share was invited to ... Read more...
  • Syngenta – New Brand for FarMore Services

    Global Global Crop Protection Company Seeks US Division Brand Message. Stealing Share, a global brand strategy firm specializing in developing strategies to steal market has been once again retained by Syngenta, AG to develop a more competitive brand for their FarMore ... Read more...
  • The Brand of China. A nation is a brand.

    The Brand of China. A nation is a brand. 中國產品 邁入領先創新階段 【本報記者邰彥紐約報導】中國對外開放30年,中國產品在美國完成廉 價、低檔和普及的第一階段使命「中國製造」已經在西方製造業站穩 品牌。專家認為,未來20年,中國產品將進入「領先」和「創新」的新 階段。 從日本到美國、專門從中國進口玻璃纖維原材料的業者齊彤表示:「過 去幾年來,隨著中國產品大量出口,並隨著國外對產品質量意見反饋增 多,中國製造這個品牌已經闖出來,雖然多數產品還不精緻完美,但西 方社會對中國製造的這個品牌已經普遍接受。」 他認為,西方市場上90%的中國產品都沒有問題,從人們對中國產品的 接受程度上看,如果在從一到10的量尺上,過去僅為三或者四,現在足 可以達到七或者八。這種進步非同小可。 他表示,經過多年的摸索和努力,中國產品在西方站穩腳跟,可以說完 成第一階段使命。隨著西方市場的需求更明朗、質量監督更嚴格,「中 國製造」這個品牌的前途更邁向光明。 總部設在北卡州的品牌開發公司Stealing Share Inc. 高級策略師多提 (Tom Dougherty)表示,北京奧運會向世人展示,中國製造的品牌進 入全新的一個階段。他受訪時表示:「主辦奧運會的完美工作,讓世人 驚嘆中國人的創造性,但人們還沒有意識到的是,中國日後的創新能 力,將在未來20年,使人為自己未能從一開始就抓住良機認識中國而後 悔。」 他預測,中國人不久的將來,將把很多西方人想像不到的新產品 帶到市場上來。中國有大批受過良好教育的生產力,有大批先進的科技 勞動力,「中國(在創新產品方面)很饑渴」。 The brand of china is a juggernaut that cannot be underestimated. China’s manufacturing reputation is on the rise. Read more...
  • Tom Dougherty of Stealing Share Featured Speaker at Travel Conference

    Featured speaker at travel conference Stealing Share CEO and Senior Strategist, Tom Dougherty, was a featured speaker at travel conference. He was also a moderator at the The Educational Travel Conference. Now in the 20th year, the Educational Travel Conference is the only ... Read more...
  • Tom Dougherty Speaks at International Wireless Conference

    Tom Dougherty to appear on International Wireless Conference panel to discuss mobile advertising GREENSBORO, NC – March 14, 2011 – Tom Dougherty, President and CEO of Stealing Share, will be a panelist at an international wireless conference sponsored by the International CTIA ... Read more...
  • The marketing message in social marketing – Get the basics right

    Social Marketing has changed us. How do we use social media?   Published in Food & Drink magazine. By Tom Dougherty Social Media Advertising agencies and marketing consultants are quick to tell their clients of the importance of social media. Companies and brands throughout the ... Read more...
  • Rescuing Newspapers

    Rescuing Newspapers and the Power of Brand By Tom Dougherty Of all the changes that modern technology has ushered in, nothing is more distressing than the demise of the daily newspaper. Across the globe, newsrooms are clipping the wings of their staff of ... Read more...
  • Online advertisers have stepped on a landmine

    Remember when advertisers influenced TV content? Probably not. We have been in a free for all for years when TV advertising began being bought by mindless media agencies who match up demographics with target audience needs. Years ago, when a laundry soap ... Read more...
  • The fallout from Rolling Stone

    Can a publication that’s been around for 47 years be permanently harmed by one article? Can a movement be doubted because of the mistakes from that article? Those are the questions I’m asking in light of Rolling Stone’s admission that its ... Read more...
  • The State of CNN

    I tuned into Tuesday’s President’s State of the Union Address and found myself totally disappointed. Not in the speech itself, that value judgment depends completely on your political bent, but on the coverage. For whatever reason, I tuned to CNN. I ... Read more...
  • Flipboard has changed this blog

    I always find it interesting how the patterns of our life evolve into new patterns. My job, as a brand guy, is to take notice of those patterns and ask why they exist in the first place. And so, I have noticed ... Read more...
  • MSNBC and its lack of brand personality

    Love it or hate it, Fox News has a brand and that’s the single reason why it leads in the cable news ratings by a large margin. With news that MSNBC will shake up its primetime lineup to jump start ... Read more...
  • Politically ignorant generation of sheep

    Are we the generation of the politically ignorant? The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are politically ignorant. I worry about the future of my government because ... Read more...