Who needs a smartwatch?

Tom Dougherty, CEO – Stealing Share

18 April 2013

I’m not sure what use a smartwatch would have

Go ahead and ask. Who needs a smartwatch? First the rumor mill said it would come from Apple or Google. Now, apparently, it’s Microsoft that will be first with a smart watch.

What kind of impact will a smartwatch have? It might be a collective shrug because most see watches as fashion, rather than being excited about its technology. Overcoming that perception is the biggest hurdle for smart watch manufacturers.

“For a smartwatch to be successful, it has to overcome the existing perception that watches are dumb technology and almost strictly fashion.”

Is a smartwatch a coveted product?

smartwatchRemember the Casio calculator watch, or even the Casio wrist remote controller? Those watches never had mass appeal because being able to calculate numbers or control the TV with your watch was not all that exciting. In fact, keeping time – with cell phones and computers and clocks all around us – isn’t either.

For a smartwatch to be successful, it has to overcome the existing perception that watches are dumb technology and almost strictly fashion. The fact that Apple, Google and Microsoft are all strong brands means they have the initial interest of consumers. But, considering that we already have smart phones, that won’t entirely resolve the big question.

Who’s interested in a smartwatch?

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