Which airlines have the most Wi-Fi enabled flights?
Tom Dougherty, CEO – Stealing Share
28 June 2013
Those that don’t will lose customers
There is a lot of chatter in the media this week about Wi-Fi enabled flights. Delta and American seem to lead the way with Virgin America and Southwest having almost 100% coverage.
This is an example of why belief systems affect brand values. No doubt there are regulatory issues surrounding the introduction of Wi-Fi on flights. No doubt there are some technical issues too.
But I don’t care.
“So, airlines, I am not pleased to find you don’t have Wi-Fi enabled flights. I consider it a table stake. When you don’t have it, I just figure you don’t care or understand anything about me.”
I need Wi-Fi when I travel and I BELIEVE all flights should already have it. I base this uneducated belief on the ease of which I have made my home and working places Wi-Fi(ed), to coin a term. I plugged in a wireless router and it simply worked. At home, my Wi-Fi signal is so strong I can use it on my neighbor’s deck.
So, airlines, I am not pleased to find you don’t have Wi-Fi enabled flights. I consider it a table stake. When you don’t have it, I just figure you don’t care or understand anything about me.
Who knows, maybe you might even figure out that I need an AC plug too. Naaah. That would be asking too much.
Amazon Go Tom Dougherty, CEO - Stealing Share 23 January 2018 Amazon Go is another threat to the grocery market Well, damn. Amazon completely revolutionized grocery shopping in one fell swoop with Amazon Go. Stories flooding the newswires yesterday told of a bold new...
Volkswagen Brand Repair Tom Dougherty, CEO - Stealing Share 17 January 2018 Where does Volkswagen stand now? Brand repair often represents a daunting task because it means changing a belief system that exists in the market. That you stink. Volkswagen, after...
ALDI Tom Dougherty, CEO - Stealing Share 16 January 2018 ALDI is unique, but is it better? There was a time in my life where consuming food was my enemy, bringing about a battle with diabetes. Since then, I work hard at keeping my food intake at bay. Nonetheless, what...