Branding Market Studies

Quick observations of many market segments aid you in determining how our brand development process works in familiar industry categores. The individual brand market studies help prove how different and better a brand built to steal share is from its generic counterparts.

Airline Carriers 2012

American Airlines | Delta Airlines | United Airlines | Southwest Airlines INTRODUCTION More than two years ago, Stealing Share took a look at an airline ...
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Marketing Study: Value Propositions In Restaurant Chain, B2B, Autos and Retail Markets - and Everybody Else

Quick Service Restaurants | B2B Brands | The Auto Industry | Retailers | The Right Way Introduction Brand marketing is in a crisis, ...
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Bank Branding Study

Major Airline Carriers 2009

The Stealing Share Brand Marketing Survey

This is the distillation of your thoughts and issues. The marketing survey, available to all visitors to our site and sent to over 60,000 recipients is in. This survey, as we were reminded by Resultant™, is not projectable because these types of surveys are self-selecting by nature....
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Retailing - Margin Through Experience

Retail is the mechanism for companies to get their goods to their consumers. Brands have any number of options when bringing their products to market and must carefully decide in what kind of “stores” their products should be placed....
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Using Brand to Increase Preference and Margins

There is an age old problem in consumer products and packaged goods. What is the best brand strategy to use when you want to increase preference and margins? Especially when re-launching an existing brand, improving the parent brand, or launching a flanker brand....
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Software and Electronic Games - Brand Matters Most

Know What You Sell Brand development in software and electronic gaming seems like it should be a no-brainer....
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Branding Associations, Groups, and Organizations

You Exist in a Competitive Market The idea of “stealing share,” growing share, or even the fundamental idea of competition is often lost in most associations and civic organizations....
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Growing Market Share for Beers

Introduction The following glance at the beer market will give you a quick peak into how Stealing Share operates....
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Brand Development in Energy and Utilities

Common Ground Energy and utilities have more in common than just the delivery of energy sources....
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Growing Market Share - Branding in Manufacturing

In manufacturing, like many other industries, there is a tendency to confuse the business of the business with the business of the brand....
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Companies Are Failing the Changing Consumer

A nationwide research study of U.S....
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Recent Brand Articles

A Critical Look at Spotify
(This is part one in a three part series on DRM-based music service, Spotify.) At Stealing Share, we have a deep appreciation for companies seeking to be different and better than their competition....
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Is your brand promise the right promise?
Sometimes, a company comes along that tries really hard to solidify its brand message in the respective marketplace. While we all might want to give them kudos for its hard work, we simply cannot allow ourselves if it’s not right....
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We Are The Brands We Buy
At Stealing Share, we pride ourselves on being anthropological brand strategists. Our anthropological goal? To investigate human behavior and determine why it is that we choose to act in a particular manner in all aspects of our lives....
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Stealing Share

Our Brand Work

Research Means Business.