Branding Market Studies
Below are brand market studies that examine particular segments to identify what's working and what's not.
A Brand Market Study of the Insurance Industry
INTRODUCTION
When ProAssurance selected Stealing Share to work on its brand, we uncovered a category that was perceived to lack honesty and integrity....
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(Part 2) A Brand Market Study of the Insurance Industry
To return to part 1 click [more]
QSR Study: How to Beat McDonalds
The business world is fair. There are clear winners and losers. While outside forces, such as the economy, influence who wins and who loses, the smartest and savviest are usually the ones that come out on top....
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Rebranding TV: A Market Study of the Television Industry
Much has changed in the world of TV’s. Many of the brands from long ago are altogether gone and ones who just recently were kings in the category have lost their luster. It is a market where so much change takes place because so little is said....
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Rebranding (Part 1): A Market Study of Universities
To read University Business's Q&A artcle with Stealing Share's CEO Tom Dougherty, click here....
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Rebranding (Part 2): A Market Study of Universities
FOR-PROFIT UNIVERSITIES
For-profit universities may currently have the strongest and most profitable place in the “business” of education — and that is most certainly what these institutions are. A business....
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Rebranding (Part 3): A Market Study of Universities
TECHNICAL AND COMMUNITY COLLEGES
Not far removed from the brand strategy of for-profits are technical and community colleges....
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Banking Market Study 2012
As of February of this year, 9 of the top 10 largest banks, in terms of assets (Bankers Almanac), globally lie outside of the US....
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Beer Market Study 2012
When Belgium-based InBev bought Budweiser in 2008, we posed the question: Will it make a difference to American beer drinkers? After all, the Budweiser brand was built on Americana and "I'll have a Bud" is as much a part of the American vernacular as "Bless you....
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Rebranding: A Market Study of Airline Carriers
INTRODUCTION
More than two years ago, Stealing Share took a look at an airline industry in extreme flux. The number of passengers flying was down, airlines were filing for bankruptcy and the model seemed to be broken....
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Marketing Study: Value Propositions In Restaurant Chain, B2B, Autos and Retail Markets - and Everybody Else
Quick Service Restaurants | B2B Brands | The Auto Industry | Retailers | The Right Way
Introduction
Brand marketing is in a crisis, ...
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Bank Branding Study
Industry Overview | Commerce Bank | Wachovia | Bank of America | Chase Bank | Wells Fargo | CitiBank | [more]
Market Study: Banking Industry Problems are Deep
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Major Airline Carriers 2009
The Market | American Airlines | United Airlines | Delta | Continental | Northwest | Southwest | ...
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A comprehensive study of consumer packaged goods branding
Consumer Packaged Goods
Some estimates of the consumer packaged goods industry say that, as a whole, the industry is valued at more than $2 trillion.
From any perspective, that is a huge number to ignore. But it has its troubles....
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The Stealing Share Brand Marketing Survey
This is the distillation of your thoughts and issues. The marketing survey, available to all visitors to our site and sent to over 60,000 recipients is in. This survey, as we were reminded by Resultant™, is not projectable because these types of surveys are self-selecting by nature....
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Retailing - Margin Through Experience
Retail is the mechanism for companies to get their goods to their consumers. Brands have any number of options when bringing their products to market and must carefully decide in what kind of “stores” their products should be placed....
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Using Brand to Increase Preference and Margins
There is an age old problem in consumer products and packaged goods. What is the best brand strategy to use when you want to increase preference and margins? Especially when re-launching an existing brand, improving the parent brand, or launching a flanker brand....
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Software and Electronic Games - Brand Matters Most
Know What You Sell
Brand development in software and electronic gaming seems like it should be a no-brainer....
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How the Retail Industry Has Failed the Changing Consumer
Introduction
Today, the U.S. consumer has made adjustments to the faltering economy by altering their spending habits, while many of the nation’s largest companies and brands struggle as a result....
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How the Telephone Industry Has Failed the Changing Consumer
Introduction
Today, the U.S. consumer has made adjustments to the faltering economy by altering their spending habits, while many of the nation’s largest companies and brands struggle as a result....
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How the Travel Industry Has Failed the Changing Consumer
Introduction
Today, the U.S. consumer has made adjustments to the faltering economy by altering their spending habits, while many of the nation’s largest companies and brands struggle as a result....
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How Education Institutions Have Failed The Changing Education Consumer
Introduction
Today, the U.S. consumer has made adjustments to the faltering economy by altering their spending habits, while many of the nation’s largest companies and brands struggle as a result....
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How Pharmacuetical Companies Have Failed the Changing Pharmaceutical Customer
Introduction
Today, the U.S. consumer has made adjustments to the faltering economy by altering their spending habits, while many of the nation’s largest companies and brands struggle as a result....
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A Case Study of CNN
It may seem ridiculous to some that TV networks must develop a brand to remain relevant, but who can deny that some of the most successful cable networks – HBO, FX and ESPN to name a few – have brands that are meaningful to audience? Their power is reflected in the ratings....
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Branding Associations, Groups, and Organizations
You Exist in a Competitive Market
The idea of “stealing share,” growing share, or even the fundamental idea of competition is often lost in most associations and civic organizations....
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Growing Market Share -Branding in the Computer Industry
The computer market is as crowded and competitive as any consumer brand market in the world and, with the exception of operating system platforms, is undifferentiated. Today computer marketing seems to be chasing DELL when, in reality, the DELL brand is simply synonymous with value and PC....
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Growing Market Share - Brand Development in the Automotive and Auto Industry
The automobile market may possibly be the most competitive consumer market in the world. Ironically, it is also mostly barren of brand meaning....
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Growing Market Share - The Pharmaceutical Industry Brand Market
The pharmaceutical market battles over rather common sense table stakes. No one will purchase a medicine or drug unless it is deemed as effective.
Growing Market Share - The Branding Arena for the Mutual Funds Brand Industry
The mutual fund industry markets itself by the investment philosophy that it is unnecessary to observe the market by brand name....
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Growing Market Share - Branding in the B-to-B Industry
The marketing of B-to-B has exhibited a bit of a metamorphosis in recent years. Suddenly, brands are realizing that their advertising and marketing efforts need to look more like its consumer cousins. 
Beer Market Study - Growing Market Share for Beers
Click here to read the update 2012 Beer market study
Introduction
The following glance at the beer market will give you a quick peak into how Stealing Share operates....
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Brand Development in Energy and Utilities
Common Ground
Energy and utilities have more in common than just the delivery of energy sources....
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Growing Market Share - Branding in Manufacturing
In manufacturing, like many other industries, there is a tendency to confuse the business of the business with the business of the brand....
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Growing Market Share - Increasing The Market Share of Banks and Credit Unions
Change is everywhere
The banking industry is going through another of its transition periods as banks come to understand that they are more closely aligned with the service sector than they are with the financial sector....
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Companies Are Failing the Changing Consumer
A nationwide research study of U.S....
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