A list of Market Studies and Brand Studies

Find an appropriate market study on a variety of categories
A global perspective

Stealing Share publishes market studies on a regular basis. Our researchers and brand strategists look at specific categories. They evaluate the competitive set and look critically at the brand positions claimed by the various branded products and services.

These market studies are useful dissertations on a variety of categories and are designed to give marketers insights into opportunities and trends.

In the past, our market studies have created interest and caused a stir in many categories, including but not limited to retail, airlines, banking, consumer products, packaged goods, technology and insurance. These have resulted in Stealing Share being asked to contribute opinions for many vertical publications as well as countless news papers like the NY Times, Washington Post, Barron’s, The Denver Post, and the Wall Street Journal.

Find Your Market Study

Telling the truth from a dispassionate perspective is not the best way to make friends and influence strangers. Often what we have to say is considered bold and direct. It is how we do business. Our job is to find opportunities for clients to steal market share. This means we are looking for problems in categories and places where brands can stand for something that is unclaimed and important.

Many of our clients have come to us after reading a market study and recognizing that we strive to tell the truth. They themselves are hungry for growth and recognize that if you want to win you need to make sure you do not simply follow the conventional wisdom. In this way, part of our success can be attributed to the clients that pick us.

We recommend that you use the search bar to look for more related articles and blogs on your category of interest.

  • Retail Market Study. A study of the retail space A Retail Market Study of the Retail Space The Retail Market by Tom Dougherty This retail market study will look at the retail market as it stands today and the art of retail branding. We will look at the competitive positioning, brand ... Read more...
  • Breakfast cereal and the breakfast food market An in-depth market study on the supermarket breakfast cereal and category By Tom Dougherty A brief history of Breakfast Cereal Breakfast cereal, especially those loaded with sugar, are losing market share to a whole host of competitors: Yogurt, breakfast bars and even fast ... Read more...
  • Logistics – Parcel delivery market study Logistics particularly as it relates to the consumer delivery business is a two horse race. FedEx and UPS have long duked it out, in effect, having a duopoly over an entire category. One might argue that the US Postal Service ... Read more...
  • Marketing Major Appliances – A Market Study Introduction Step into a Home Depot, hhgregg or any of the other big-box stores and you can see just how much space is devoted to selling and marketing major appliances. Lowes and Home Depot now account for the lion’s share of ... Read more...
  • Beer Marketing and Differentiation Beer Marketing — Growing Beer Market Share Introduction The following glance at beer marketing will give you a quick peak into how Stealing Share operates and finds solutions. Of course, no branding project would be complete without market research and all too often beer ... Read more...
  • Predict the success of marketing. A Marketing Metrics Predict the success of marketing. Predicting that influence on brand strategy The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary By Tom Dougherty Introduction into the art of how to ... Read more...
  • Airline Marketing. Different is Better. Not here. Airline Marketing is Off-Track By Tom Dougherty A steadfast rule when stealing market share is not to follow the leader. Rather, it is of paramount importance to be different and better then the competition. Nowhere is that tenant more abused than in ... Read more...
  • Destination and Tourism Market Study A Market Study of Destinations and Tourism By Tom Dougherty The destination, travel and tourism market has done a great job of building the tourism category. However, they have not done so well when it comes to differentiating themselves within their own ... Read more...
  • Growing Market Share Branding in the B-to-B segment By Tom Dougherty B-to-B branding has its unique challenges. The marketing of B-to-B has exhibited a bit of a metamorphosis in recent years. Suddenly, brands are realizing that their advertising and marketing efforts need to look more like its consumer cousins. All ... Read more...
  • The Battle for market share in the Mutual Fund Industry Mutual Fund Market Study By Tom Dougherty The mutual fund industry markets itself by the investment philosophy that it is unnecessary to observe the market by brand name. To make matters worse, funds have tried to differentiate (brand) themselves by using independent ... Read more...