emBRANDing is organizational brand training that employs the Socratic Method. The Socratic Method’s key principle is that the best learning occurs when knowledge is gained through questioning and discovery rather than lecture and “telling.”  Participants are asked a series of questions, within the context of the organization’s brand that will assist them in understanding their individual role in the brand. This Socratic process is designed to maximize the integration of the organization’s brand into the participant’s daily responsibilities and tasks, penetrating deep into the individual’s conceptual framework and assisting them in understanding that what they do on a day-to-day basis affects the brand and customers.

Creating brand stewards for your brand.
emBRAND® will enable participants to more effectively engage and inspire those who report to them, motivating them to be stewards of the brand strategy and helping them to understand the brand’s effectual nature in both internal and external contexts.

The emBRAND brand training process is designed to affect participants in two distinct ways:

1. IDENTITY – Move perception from process oriented to purpose oriented. That is, enable participants to shift their thinking about their organization as a provider of goods or a service to the STRATEGIC view of a deliverer of the organization’s brand strategy to your customer.
2. RESPONSIBILITIES – Again, move perception from process to purpose oriented. Assist participants in moving from the perception of being individuals who carry out functions, activities, or processes to the STRATEGIC view that they are generators and enforcers of brand-enhancing customer experiences, interactions, and communications.

The emBRANDing process is carried out over a series of brand training sessions. Using the Socratic Method, participants are asked to think about their individual responsibilities and how those responsibilities are affected and how they affect the delivery of the brand. Groups are usually split up based on job function and/or level of responsibility. Participants will be given a workbook that will assist them in their understanding and application of the organization’s brand as it pertains to their specific job and enable them to create an action plan that infuses the organization’s brand in to their day-to-day responsibilities.

For key executives, department heads, and HR, the emBRAND® process can also be designed to “train the trainers,” by giving them the tools, words, and Socratic framework to go into the organization and conduct additional emBRAND® sessions as needed. ·

Click Here for Site Map