Brand advertising leverages strategy

Your brand advertising should do much more than win awards

 

Advertising needs to adhere to the strategy

Advertising needs to adhere to the strategy

For brand advertising to work, it must leverage the strategy from start to finish. That’s why Stealing Share develops brand advertising around the singular expertise of increasing market share.

Honestly, most advertising agencies make the fatal mistake of confusing art with commerce. Therefore, they are unable to address the strategy without adding their own layer to the message. But not only does this confusion cost clients money in their marketing endeavors, it also serves as a catalyst to further segmenting the market. Because of that, clients have to look for other, more expensive, ways to attract and capture customers.

However, Stealing Share builds advertising that fulfills the core promise made from the fabric of the target market’s precepts.

Do you need to play hardball?

Because our clients are rarely market leaders, they seldom have the luxury of outspending or even equally spending the competition. Our expertise is to win without getting into a spending war with the competition. Here is a short summary of our approach:

  • Make your brand advertising work harder with less frequency
  • Spend more on reach than frequency
  • Understand the customer and build the precepts into the work
  • Know the competitive set and NEVER copy the competition
  • Execute the marketing strategy with religious-like zeal
  • Never skimp on production
  • Always speak with clarity and singularity of purpose – simplicity is
    supreme

These are our advertising tenets, and ones you should follow them. If not, then brand advertising is basically useless. Money ill spent. Only brand advertising intended to steal market share is worth the investment.

Instead, execute advertising that is only about the strategy and not about winning awards for your agency. Unfortunately, many advertising agencies are just looking to build their trophy case. That’s why so much advertising fails to move the needle.

Our complete brand advertising services

Brand Advertising Hits the Mark

Brand Advertising Hits the Mark

Unlike standard ad creators, Stealing Share consultants plan the advertising strategy, create the tactical plan and create the advertising messages. Therefore, we have developed advertising in every category you can think of from destination/tourism, manufacturing, retail, energy, entertainment, transportation, automotive and financial services. But our clients do not choose to work with us because of our category experience. Instead, they choose us because we create advertising strategies that persuade and change consumer preference and usage behaviors.

Remember, brand execution without the careful strategy and market understanding is a waste of precious marketing resources and limits the tools to steal market share.

 

Our advertising services include:

  • TV
  • Radio
  • Print
  • Outdoor
  • Direct Mail
  • Online
  • Social Media