Brand Advertising Puts Strategy Before Execution
In order for a strategy to work, it must leverage the strategy from start to finish. That’s why Stealing Share develops brand advertising built around the singular expertise of increasing market share.
Most advertising agencies make the fatal mistake of confusing art with commerce, and are unable to address the strategy without adding their own layer to the message. Not only does this confusion cost clients money in their marketing endeavors, it also serves as a catalyst to further segment the market by necessitating businesses to look for other, more expensive, ways to attract and capture customers.
Stealing Share builds advertising that fulfills the core promise made from the fabric of the target market’s precepts.
Do you need to play hardball?
Because our clients are rarely market leaders, they seldom have the luxury of outspending or even “equally spending” the competition. Our expertise is to win without getting into a spending war with the competition. Here is a short summary of our approach:
- Make your brand advertising work harder with less frequency
- Spend more on reach than frequency
- Understand the customer and build the precepts into the work
- Know the competitive set and NEVER copy the competition
- Execute the marketing strategy with religious-like zeal
- Never skimp on production
- Always speak with clarity and singularity of purpose – simplicity is
Our complete brand advertising services
Stealing Share consultants plan the advertising strategy, create the tactical plan and create the advertising messages. We have developed advertising in every
category you can think of from destination/tourism, manufacturing, retail, energy, entertainment, transportation, automotive and financial services. But our clients do not choose to work with us because of our category experience. They choose us because we create advertising strategies that persuade and change consumer preference and usage behaviors.
Know that our advertising services are available to only Stealing Share customers. Brand execution without the careful strategy and market understanding is a waste of precious marketing resources and limits the tools to steal market share.
Our advertising services include:
- Direct Mail
- Social Media