Stealing Share rebrands Integra to increase their market share
Stealing Share conducted brand research, developed a new brand for Integra
Stealing Share, Inc. a brand company that helps brands steal market share, recently concluded a project for rebranding Integra LifeSciences. An initiative with global medical devices manufacturer Integra LifeSciences that is represented in the company’s new look and position under the themeline of “Limit Uncertainty.”
The new look Integra rebranding includes a green logo with grey type and an unsteady stack of green blocks to suggest the uncertainty surgeons face every day. With the themeline of “Limit Uncertainty,” the Integra name now promises to focus on limiting uncertainty for its customers so they can concentrate on their important work.
The new logo animation
“Integra is a company that wants to speak directly to surgeons about what they need most,” said Tom Dougherty, CEO of Stealing Share. “So they cam to us for a complete Integra rebranding. To do that, we discovered that the surgeon’s primary emotional driver is to limit uncertainties so they can concentrate on making the right decisions for their patients.”
The process for Integra rebranding
Stealing Share’s brand research arm, Resultant, conducted market research for Integra, a global provider of medical devices for neurosurgeons, orthopedic surgeons and spine surgeons as well supplying instruments for the entire medical industry.
The Integra rebranding project resulted in positioning, analysis and recommendations for brand strategy, as well as sales training and creative executions, to make Integra’s brand more relevant to today’s surgeon and better assist its current customers. (read about the Stealing Share process here)“The purpose of the Integra rebranding was to help Integra communicate its benefits and purpose in a more resonate way,” said Dougherty. “That meant we had to uncover what is most meaningful to surgeons so Integra could focus on what is most important. We consider it mission accomplished.”