Articles about marketing and branding

Marketing Articles and white papers on brand development
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Stealing Share publishes hundreds of marketing articles and white papers each year that appear in leading industry publications, and online. Our resources and ideas are referenced worldwide for their expertise and insight. Got a subject or industry you’re interested in? Use the search button below.

Browse our marketing and branding library. You will find hundreds of white papers, opinion, advice, marketing studies and advertising critique. We have bared our soul in these articles so that you understand fully not just what we do but why we do it.

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  • Personal branding forms unbreakable bonds Personal Branding Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a personal brand in my professional career. The whole ... Read more...
  • Rebranding Do’s and Don’ts for marketers Rebranding is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back. Many don’t choose that route, however. Most rebranding is actually just a refreshing ... Read more...
  • Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I remember a few short years ago, Cree was ... Read more...
  • Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail category here). Department store chains are closing stores. Malls are empty, traffic is down 5.8% ... Read more...
  • A case study in rebranding: GlenGuard The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are distributors and industrial laundries. There are the workers themselves. And then there are safety managers, the ones who often make ... Read more...
  • Retail Market Study. A study of the retail space A Retail Market Study of the Retail Space The Retail Market by Tom Dougherty This retail market study will look at the retail market as it stands today and the art of retail branding. We will look at the competitive positioning, brand ... Read more...
  • Sporting Goods are not Immune The outdoor and sporting goods segment has seen its share of shakeups over the past couple of years. Large big box chains like Sports Authority have closed stores or closed shop altogether. Recently, we have seen behemoths Bass Pro Shops ... Read more...
  • How grocery chains can beat Walmart The bad news for grocery chains is that they have become a cauldron of consolidation. The past few years have seen major grocery chains buying smaller competitors to forestall the Walmart takeover of the industry. Kroger’s buys Harris Teeter and Roundy’s. Albertson’s ... Read more...
  • What bank leaders can learn from Wells Fargo The Wells Fargo cross-selling scandal will affect more than just it and its customers. The scandal will affect the entire banking industry, which means banking leaders must be beware of simmering anger with banks and know what to do going forward. There ... Read more...
  • Logistics – Parcel delivery market study Logistics particularly as it relates to the consumer delivery business is a two horse race. FedEx and UPS have long duked it out, in effect, having a duopoly over an entire category. One might argue that the US Postal Service ... Read more...