• Choosing a Branding Company When choosing a branding company, start with what they have accomplished Branding companies promise to completely understand what your brand means. In the most basic sense, a branding company examines the logic and relationships between the services and products you produce ... Read more...
  • TriVantage TriVantage Textile Distribution. Customers of TriVantage are awning and marine fabricators and installers who need their orders quickly and without complication. Stealing Share combined the utility of logistics with the feeling of expression to create a brand that inspires and ... Read more...
  • Business-to-Business: Brand May Be All That is Left By Tom Dougherty Brand Development in Manufacturing Like the rest of us, B-to-B does not live or function in a vacuum. We have all undoubtedly heard that we live in a world where we are constantly being bombarded by advertising messages. Everywhere ... Read more...
  • In B2B is low pricing ALWAYS the answer to growth? Low Pricing. Is there no other way? By Tom Dougherty Business to business marketing seems to be a mere reflection of the nation’s economic trends as a whole, which means that there is one thing and one thing only that currently drives ... Read more...
  • Business-to-Business Market Research: A Wide Open Opportunity Business-to-Business Market Research Means Business By Tom Dougherty B-to-B Strategy Is Special Developing and enhancing brands for companies whose main emphasis is business to business has very specific challenges.  These characteristic obstacles make the brand development model in B-to B strategy more complicated; ... Read more...
  • Office Super Stores. Staples or Office Depot? Office Supply Stores – Who Wins? Staples, Office Depot or OfficeMax? By Tom Dougherty My colleagues and I were recently discussing the lack of brand surrounding pharmacies, in particular the three main players: Rite Aid, CVS and Walgreens. This immediately brought to ... Read more...
  • B to B Branding. Business to Business B to B branding. Don’t get misled by myths when building a Business to Business Brand By Tom Dougherty The false belief about branding is that those competing in the B to B markets don’t have to worry about building a brand, ... Read more...
  • Paper Clips – It Does not Matter What You Manufacture How important is branding when marketing manufacturing companies? By Tom Dougherty Here is a strange one right out of the theater of the absurd. Often, companies tell us that their product has become a commodity. So, how can brand help sell a commodity? The ... Read more...
  • Channel Strategy to Create Brand Preference By Tom Dougherty Branding Tug of War — Sometimes brands need a push and a pull There are a number of companies that require a third party to distribute their products. Companies and brands like Nike, Nintendo, GE, P&G, Sheetrock (USG), HP, ... Read more...
  • Value Propositions In Restaurant Chain B2B Autos and Retail Markets – and Everybody Else Introduction to Market differentiation By Tom Dougherty Brand marketing is in a crisis, and the lack of movement within many markets – from retail to B2B to restaurant chains, and many others – proves it. There seems to be little to no market differentiation. Markets ... Read more...
  • Brand Development in Telecom and B2B- TelWorx TelWorx By Tom Dougherty TelWorx Communications, LLC. is a certified provider of new, surplus and de-installed telecommunications equipment and services. They help customers rapidly expand their network with their scope of expertise in central office, transmission, outside plant, network access and data ... Read more...
  • Freightliner Brand Study taking advantage of market trends Trucking Brand Case Study By Tom Dougherty Freightliner Brand Background Freightliner LLC, a DaimlerChrysler company, is the largest heavy-duty truck manufacturer in North America and a leading producer of medium-duty trucks and specialized commercial vehicles. They compete with Kenworth, Peterbuilt, Volvo, International and others. Headquartered ... Read more...
  • New Breed Case Study Increasing Logistics Market Share Logistics Case Study By Tom Dougherty New Breed Background New Breed is a leading provider of supply chain network solutions, offering world-class capabilities in facility implementation, physical distribution, information services, and supply chain management. For more than 30 years, they have helped their clients ... Read more...