Tom Dougherty, CEO – Stealing Share
22 January 2010
Watch Google Thrive and Prosper — Sorry China.
Whenever some one asks us why they should invest in their brand or spend the cash necessary to properly manage the brand, I always tell them they should do it “because your brand has a direct effect on your bottom line.”
What this means is that your corporate actions should be a direct reflection of your brand promise. You should also expect those decisions to affect your bottom line positively if that promise is a true reflection of the values your target audiences hold dear. In that case, your brand will increase preference.
This is good news for Google. Their brand has always promised reliable access to internet content. Unfettered access. The long overdue action taken by Google to challenge the Chinese policy of Internet censorship is an example of a brand promise being delivered. Even though this delivery, in Google’s case, may mean losing access to the world’s fastest goring economy, it bodes well to their future.
Kudos, Google. Your dedication to your brand will continue to pay off. Because of it, China will one day need you more than you need them.
AI Marketing Tom Dougherty, CEO - Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking. Too...
Walmart employees Tom Dougherty, CEO - Stealing Share 23 May 2017 Walmart employees get another bonus Shopping at Walmart doesn’t thrill me. Its stores are far too expansive for me to ever feel comfortable as a shopper. I never quite know where to go to find unique...
Political Ideology Creates Broken Government Tom Dougherty, CEO - Stealing Share 18 May 2017 Political ideology. Stop the madness. Political ideology The whole world is in political strife. And I believe the root cause is political ideology. It’s not surprising. I...