Is virtual reality a gimmick?
Tom Dougherty, CEO – Stealing Share
28 March 2016
Will virtual reality make home viewing that much better?
As a gadget guy, you’d think I’d be ecstatic to try out a virtual reality gadget but I may have reached the point where technology either scares me or, more disturbing to me, just plain bores me.
“Virtual reality has a gimmick feel to it, like 3D movies.”
The fear of technology is nothing new, but it has never been a fear for me. While countless sci-fi novels, movies and TV shows have preyed on that fear, I’ve never had it. I love the British TV show Black Mirror that’s currently on Netflix. And it’s all about the fear of technology.
But something about virtual reality makes me wonder if it’s as useful of a thing as its supporters claim. Hulu just launched a Gear VR app that lets you watch its offerings in VR. Netflix already has a virtual reality option.
Thinking about it more closely, what’s so scary about it? That it’ll be too realistic? Am I just getting old where anything new no longer excites me?
Right now, virtual reality doesn’t feel like reality
Both of those questions may be true, but it’s probably more of the latter. Virtual reality has a gimmick feel to it, like 3D movies. Any big blockbuster movie today has a 3D offering but there is some backlash to it. It doesn’t feel real, even though we as humans see the world in three dimensions. It feels overly produced.
Does using virtual reality do the same thing?
It does, a bit. It’s not as intentional as 3D but it’s so vivid that it is only a sensorial experience rather than a meaningful one. You’re caught soaking in the big picture instead of noticing details. It, as this point, still feels made up, not the realistic experience it promises because there’s a loss of texture.
I’m sure the VR manufacturers will get better and the experience will become a larger part of our world than it is now. But not all technical trends turn into something truly useful.
Right now, I’m not overly optimistic.
The Difference. Theme line or Tag line. Tom Dougherty, CEO - Stealing Share 23 March 2017 Theme line vs tag line A tag line is not a brand theme line Don’t confuse an advertising tag line with a brand theme line. They serve different purposes. A tag line is a catch...
Online retailing exacts its pound of flesh Tom Dougherty, CEO - Stealing Share 22 March 2017 Retailers are tumbling down like dominos No doubt about it. Retailing sits mired in a state of massive change. Today, Sears announces there is “substantial doubt” it can keep...
I'll just stick to the original Doritos, thank you Tom Dougherty, CEO - Stealing Share 21 March 2017 I mean, what are Tapatio flavored Doritos anyway? Doritos is the snack food that does me in. And that’s saying a lot, because I am not a snack food kind of guy. I can...