Verizon’s purchase of Yahoo makes little sense

 

Tom Dougherty, CEO – Stealing Share

25 July 2016

 The meeting of mismatched brands

 

My first question upon hearing that Verizon is paying $4.8 billion to buy Yahoo was: Why would Verizon do that?

Yahoo has been a declining brand for some years. In the 90s, it was the search engine and counted millions among those who had an email address with the tech company. It won its battle with AOL and its future was bright.

“But it has been a brand without purpose. All that mishmash of what it had didn’t add up to a satisfying whole. It was a collection of disconnected parts.”

 

See more posts in the following related categories: AOL Huffington Post Mergers Tumblr Verizon Yahoo

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Where does Volkswagen stand now?

Volkswagen Brand Repair Tom Dougherty, CEO - Stealing Share 17 January 2018 Where does Volkswagen stand now? Brand repair often represents a daunting task because it means changing a belief system that exists in the market. That you stink. Volkswagen, after...

ALDI is unique, but is it better?

ALDI Tom Dougherty, CEO - Stealing Share 16 January 2018 ALDI is unique, but is it better? There was a time in my life where consuming food was my enemy, bringing about a battle with diabetes. Since then, I work hard at keeping my food intake at bay. Nonetheless, what...

Share This